As bloggers, which social media platform(s) do you frequent the most? Do you get more traffic from Facebook, Twitter, Google +, LinkedIn, Instagram, Pinterest or any other that I haven’t named?
I asked this question to some of our Facebook followers and some of their responses were interesting because a vast majority of them said they don’t use LinkedIn because it can be too confusing. I can totally understand that. For me however, I’ve personally used LinkedIn for a number of years and found it to be very effective for me.
I’ve also used Facebook and its results are minimal at best.
Twitter? Very good for creating a “hum” and stirring up leads.
There have been times though where Facebook has brought me a lot of business leads and long-term business. Then there were also times where I’ve also had the question mark dangling above my head and didn’t know what in the world to do with LinkedIn!
So I guess I’m saying all of this to say, whatever works for you is what you should use.
Every social media platform is not going to work the same for everybody, no matter how great and wonderful your business may be. That’s just the truth of the matter. Why is that? Because the audiences on the social platforms are all looking for different things, therefore they require different interactions.
This doesn’t mean that any one platform “doesn’t work,” it just may mean that it doesn’t work for you. Try this experiment: Choose one (or two) social media platforms and really use it and work it for a week. If you don’t see a vast difference or change in your audience interaction and engagement, then it’s likely that that particular platform was just not right for you.
It could also mean that you’re not using the platform in its most effective manner. For instance, are you engaging readers on your Facebook page? Are you asking open-ended questions, showing an interest in their posts and actually posting content that’s valuable for them?
Are you offering your Twitterers a reason to retweet your posts and do you always “follow back” those who follow you?
Try implementing some small touches to your social media methods and see if things don’t change. And if they don’t change right away, keep at it and I’ll bet you see changes happening slowly but surely. Consistency is the key!
Want to talk more about stellar content and how it can change your business? Find me over at our Facebook group (Blogger Outreach) or on Twitter.