SEO Optimize Your Instagram Page and Posts

SEO Optimize Your Instagram Page and Posts

Instagram Page and Posts

Throughout the years Instagram has grown to one of the biggest social media platforms with over 800+ million active users. Many organizations and startups have seen the potential in this network and therefore invest a lot of time and money in order to reach new potential customers. But if you are a fresh start up with a low budget and are looking to benefit a tiny bit from this massive network. How do you start off with reaching targeted users without investing lots of money initially? To keep it simple and to the point, in this post I will not tell you how you should do the optimization. I will just be informing you on what you should optimize and why it is important to do so. There are hundreds of different tutorials and courses online that show you the best way to do it.

Why creating an Instagram page

I can already say that you are doing great by choosing Instagram out of all platforms as a place to grow your business. Why? Studies have shown with Instagram posts user engagement is 10 times higher than on Facebook. This means that the chance that people interact with you is much greater. As a startup you are really going to need that initial engagement from users. It serves a boost and motivates you to go and keep making good relations with your followers.

How reaching targeted Instagram users

But how do you reach targeted Instagram users in the first place? The nice thing about Instagram is that it is easy to navigate through. When creating a profile, you will have the option to add your name, a profile picture, and create a bio. If you want, you can switch to a business page (for free) to see handy metrics and add an email address and phone number underneath the bio. When creating your bio, you want to make sure you immediately let the user know what your page is about. So, let’s say you have a baseball content page. Then, in your bio, let them know why they should follow you. Also, the bold text where you normally put your name can serve as a nice place to add some keywords. Since the bold text and your profile picture will be the first thing users will see when searching for Instagram pages, you want to make it as attractive as possible. By adding keywords in your bio that are related to your content you will be more likely to be found by people that like baseball for example.

After your bio is set up you want to focus on what you post and how you post. How and what you post is very important, because it will influence whether users will follow and keep following you or not. Posting on Instagram is quite simple, but there are a view tricks that can help you boost your reach and help you gain more followers. Please view the bullet points below:

  1. Post relevant content
    2. Post regularly and do not spam
    3. Add hashtags
    4. Always try to reply to comments

Posting relevant content is important so that you can grow a larger following. If people who love baseball start following a baseball page and the page starts posting football content it is very likely that the baseball fan will unfollow your page. Why? Because he is simply not getting the content he wants to see and therefore he won’t look at your page but go to another baseball page. So important here is that you stick to your niche and don’t deviate to other niches. This also counts for many other social media platforms like YouTube, Facebook etc.

Another important factor for gaining more followers is that you post on a regular basis. Posting regularly seems like something easy to do. But as soon as you start you will see how much effort it actually requires due to our busy lives. However, if you keep determined and motivated you will see your likes and followings increasing. When posting regularly I recommend you do it at a certain time and not randomly in this way people will probably know when your next post will be. Posting regularly is also important because in that way you don’t lose followers. I mean who would want to follow a page that is inactive? So, by posting frequently people will see that you are active and they will keep following your page. How many times you post really depends on you. I recommend you do not post more than three times a day and that you spread them over the day. The reason why is that you don’t want to spam people’s feed in such a way that they will see many of your posts at once on their timeline. People don’t like spammers and will always try to get rid of them.

Probably you have heard about hashtags. They always start with a hash (#) and when put in comments or in the caption it turns blue. Hashtags are one of the most underrated ways to reach more people. A lot of people don’t use them while they are one of the easiest ways to get more followers. Instagram allows you to use up to 30 hashtags and you can put them either in your caption or comments section. The best way to use hashtags is to make sure they are related to your niche or content. If you add #football to a baseball page you won’t be reaching a lot of baseball fans. But, if you add hashtags related to baseball like #mlb #baseball etc. You will see the amount of likes your post will get within a short time.

After gaining more followers it is important to maintain a good relationship with them. Especially when your page is still small I recommend you reply to the few comments that people come up with. If you reply and like comments of your followers, they will feel that you keep them in mind and they won’t hesitate to comment on your next post. Of course, when you page grows and you get more comments it can be hard to reply to all of them. So, I especially recommend you do this when your page is still small.

These were some of the tips I used and managed to grow a nice following within a short period of time. If you want more followers for your Instagram page, make sure you take action from today on and keep implementing all the tips and tricks I gave you. I am sure that if you do it the right way and you keep consistent you will easily reach more people and gain more followers.

Please do not hesitate to leave a comment below, I would like to know what you think of these growth tips.


Author Bio: Hello, my name is John. I am a blogger and a student. I currently post on my website; Supertechmagazine. I love playing videogames, football and writing articles. I am a real tech fanatic and hope to work in the IT field in the future. I have a profile in BlogDash Bloggers Platform. You can check it out.

BlogDash Collaborator


Post to Twitter Post to Facebook

Leave a Reply

Your email address will not be published. Required fields are marked *


About Ana Maria De La Cruz

Ana Maria De La Cruz
I am professional experienced and entrepreneur focused on online media. At 4contentmedia, I lead business development initiatives driving audience acquisition, blogger and strategic relations. You can find more about me on