The importance of understanding your competitors backlinks

The importance of understanding your competitors backlinks

Understanding Competitors Backlinks

Link building is a complex area of SEO that requires process and structure in order for you to create scalable campaigns that will help add authority into your domain. To better understand your competitors backlinks, analyse how they market your websites.

Before I start any offsite campaign, I get to know the market and understand what links they have earnt and how they have earnt those links.

In some niches you may find that the links earned for competitors are from those of sponsored posts, or possibly they have created data driven content and earned links from some of the leading publications within their sector.

Competitor backlink analysis is a simple task, but can take a number of hours to complete depending on the size of the backlink profile.

From my personal experience, I would get as much data as possible from data sources, such as Ahrefs, Majestic SEO, Cognitive SEO, SEM Rush, Open Site Explorer, etc.

Once the data has been collected, I would filter the excel spreadsheet by root domain, then start going down the list of source url’s.

When going down the source url’s, I would only open the relevant and trusted domains, this will help with efficiency. Once opened the source URL, I will take a look at how they have got the link and make a note whether this can be something a client can also earn.

After you have gone through the list of backlinks, you can quickly see the tactics that they have used and where they have earned them from.

For example, if they have used product reviews, you can distribute products to those websites, aswell as using Blogdash to help scale up that particular tactic/campaign.

When doing competitor analysis, it will give you a good indication as to what your next 6 months may look like for a plan of attack.

I have produced a quick checklist, to help you go through the process of competitor link analysis.

  1. Research brand and find who competitors are
  2. Create spreadsheet and split these off into different sheets.
  3. Create columns for tactic and root domain
  4. Export competitors data
  5. Add the competitors data into sheet.
  6. Lock the top row, so you can filter the spreadsheet without losing any data
  7. Analyse the data
  8. Report on the data

I hope you have learned something from this points. If you have something to add, please feel free to use the comment section below.


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