If you are a digital marketer, then one of the most important things to utilize would be SEO services, which can help you gain a reputation and increase traffic to your website. One can measure the success of their website through examining key SEO metrics. Seems difficult? It’s actually easy, with the many tools that offer easy-to-read reports to check the results of the metrics and see how your website is doing.
Google Analytics and Google Search Console are two excellent tools to use, as they are free and also offer most of the metrics one needs. But what are the metrics you’ll need to truly focus on? Here are the 9 SEO metrics you must track first!
There are many SEO metrics to look after, but these are the nine most important ones:
- Organic Traffic
Organic traffic refers to the traffic you earn when your website is on the search engine results pages without having to pay for your placement. This is important to track so you know the number of people who visit your website thanks to your SEO strategy. It’s best to check your organic traffic from the landing page and location so you know where your website is popular and which pages you need to improve on.
- Breakdown of Organic Traffic from Popular Search Engines
While Google is the most popular search engine, there are still more to check out, like Bing. If you see that you don’t have much traffic from either one of the search engines, then you must change your SEO strategy and study it again after a few weeks. Remember to focus on other search engines like Bing and Yahoo, which also matter when getting traffic.
- Click-Through Rate
This is the average percentage of people who would click your link when they see it on the search results page. Through following your click-through rate, you will be able to see how well (or bad) your pages would rank when on the search engine page. It also shows how interesting your content is to others.
- Local Visibility
This is something crucial to track if you have physical locations where local customers can visit. Ask yourself and check if your site appears in the local keywords related to the website’s niche and if it appears when people would type your town or city’s name, as well as the industry name. If it doesn’t then you’ll need to work on local SEO.
- Pages Crawled Per Day
There are tools that would also show you the number of pages which have been crawled every day for the last month and a half. For those who have thousands of pages with only a small number being crawled, then it would be an issue as Google will not crawl your whole site if it not a lot of people visit it.
- Duplicate Titles and Descriptions
Duplicate content is a huge no-no, as the same titles or descriptions would tell search engines that it’s about the same topic, resulting in them decreasing your topical authority and limit one’s ability to rank well in that niche. Update any duplicated content if seen!
- Top Exit Pages For Organic Traffic
Exit pages are the last pages people would visit before leaving the website. Through knowing this, you will know which pages make people lose interest so you can tweak whatever needs to be improved for them to stay!
- Keywords Ranked In Google
This would show the number of keywords your site would rank in Google. When you know the results, it shows you how to have a better rank and what specific keywords to focus on for better traffic.
- Organic Bounce Rate
This is the rate that would show the number of people who bounced away from your website after viewing only one page. The lower the number, the better. If you have a high bounce rate, this means you may need to do a bit of work so people stay! I recommend that you also trace the bounce rate by landing page to see which specific pages would turn visitors away and which ones keep them staying.
Through tracking and measuring your SEO metrics, you will be able to know what to improve and what you can do to continue bringing traffic to your website for success.
I hope that these 9 SEO metrics you must track first helped you become more knowledgeable on what you need to focus on when it comes to building your site’s traffic.