6 Core Principles Of Integrating SEO In your Marketing Strategy

If you haven’t yet embraced SEO as part of your marketing strategy and you’ve been keeping your head above water, then things are looking good for you. Because, though it takes time, good SEO can really boost your marketing strategy in the long run.

And the best news? It doesn’t have to negatively impact any of your other strategies. In fact, Google has been working hard to make certain that SEO fits ever closer with naturally flowing and desirable content. Yes, that’s right. There no longer is a need to repeat the keywords you’re trying to push over and over again. Happy days!

The basics

Forget for a moment all those intricate SEO articles you’ve read, those tools you’ve installed, and those SEO strategies they told you to stop doing. In truth, SEO is about three easy to follow steps to doing well in SEO. Even if you don’t take anything else away from this article but that, then you’ll still be well on your way to getting your SEO sorted.

Those principles are:

  1. Use the keywords you’re aiming at
  2. Have better content
  3. Return to step one

What do I mean with that? It’s quite simple. Search algorithms are getting smarter, but they’re still computer programs. That means they do not understand subtlety. That means, you have to make certain you’re using the keywords you’re trying to corner.

The second step is equally vital. If your content isn’t better than what’s out there, your stuff won’t get any traction. No social media coverage. No back links from other sites. And if you don’t have those two things, then Google won’t rank your content highly, despite you using the right keywords.

And so, if you want to rank well, you need both those elements. And in order to make certain you succeed, you have to keep repeating that formula until you rank number one in those keywords.

Great! Want more? Okay, sure.

Start with long-tail search terms

Start by aiming at longer search terms. Why? Because of two things:

  1. There is less likely to be a great deal of competition for them
  2. The people that type in those search terms know what they want

The truth is, if you’re first starting out in SEO you’re going to start out at the bottom of the pack. That means you’ve got to climb the rankings and that is far easier to accomplish if you’re in a field where there isn’t that much competition. And so you want to find keywords that aren’t that populated.

Of course, that means that even if you do reach the top you still won’t get that much traffic. And so you want a higher number of those people to convert. That’s far more likely if you catch them later in the decision making process, when they’re not just finding out about an idea, but they’re ready to buy.

And so, don’t try to get them when they’re searching ‘best camera’ but rather ‘who home delivers the XD zwizlypop in Boston?’ As that latter group is far closer to buying the XD zwizlypop, whatever that may be. And those are ultimately who you’re after. So pick the low-hanging fruit first.

Use keyword synonyms

You don’t want to use the same words throughout your post, as that will. Make. You. Sound. Like. A. robot. At the same time, you still want to make certain that Google understand that the article is about what it’s about.

For that reason, you should use synonyms. This should actually happen quite naturally as you work your way through the article. Still, when you’re done with the article, it can’t hurt to go back and make certain that you’ve actually not use said ‘it’ all the time and instead used words that more explicitly state what you’re trying to talk about. After all, though readers might understand what ‘it’ refers to, computers still find that quite difficult.

Don’t put all your eggs in one keyword basket

Don’t just have one set of keywords. Instead, have a cloud of them, with different pages focusing on different kinds. There are several reasons for this. For one thing, different people will search for your product in different ways. Therefore, if you only have one keyword, you might miss out on a large segment of your market.

Also, this makes your site more SEO robust. After all, you might be at the top of your game organically, but if suddenly your competitors decide to advertise in your keyword segment, then that will still push you down. And if they advertise in a lot of different ways on those keywords, then you can wave goodbye to your organic traffic.

That’s far less likely to happen if you’ve got a group of keywords, with you being able to shift your focus if the advertising in one segment becomes too heavy.

Build on success

You’ve got an article that’s doing well! Congratulations! Onwards and upwards, right? Time to write the next article!

Wrong. If an article is doing well you don’t just leave it. Instead, you work on it. You make it better. You enhance it. You make certain that the great content becomes perfect content. This does two things.

  1. It tells Google that you’re updating your article. Google likes this, as it means that the article is up to date and is still relevant.
  2. A good resource becomes better, as more information makes it more useful to the people out there. This means they’ll link to it more and that will make the article even more useful.

In other words, make good content even better and you’ll be rewarded with ever more visitors. Sweet, right?

Use literal language in your headlines

At this moment in time, Google Bots still struggle with sarcasm, euphemisms and the like. And so, if you want to rate well in terms of SEO then you’ve got to use literal language as much as possible. Obviously, this doesn’t mean always, but most of the time aim at using the keyword literally. In that way you’ll actually get the people that are looking for your product, rather than people that are clicking on your headline because it showed up in their search result while they were looking for something else and they wanted a laugh.

Last thoughts

SEO will only get easier and more natural as the years go by and Google gets better at what it is doing. You want to be in position before it gets too easy, because then everybody and your uncle bob will be trying to position themselves correctly for SEO. And the more people are trying, the more competition you have.

That’s not a situation you want to be in. Instead, you want to be at the top of the heap, with other people fighting to dislodge you. That way you can use the money that the SEO is bringing in to stay there, rather than throwing money you are earning through other strategies to try and get there.

About the author: Patrick Cole is an entrepreneur and freelancer. He is also a contributing blogger for several websites. Patrick loves self-education and rock music. More of his works you can find at Top Writers Review

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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.