Asking for positive feedback can be a stressful experience for young bloggers and online sales managers. You never know what your customers are thinking about your product and service until it’s too late to do anything about it, unlike offline sales that offer a certain degree of interactivity.
As such, bloggers often have a very hard time getting around asking for any sort of feedback for their work, let alone receive constructive comments that can help them become better at their work. While hard, it’s certainly not impossible to ask for positive feedback from your followers and actually receive it.
Set clear goals
Setting goals before asking for any sort of feedback is a good way to objectify your feedback material and not get offended or ashamed of any comments you might receive. Some people simply don’t know how to objectively express their opinions and chances are that you will receive some less than positive reviews and comments. Set empiric goals that revolve around a percentage margin that you aim to achieve by asking for feedback – for example:
- Asking 200 people for feedback should result in a 90% positive total
- Asking 500 people for feedback should result in an 80% positive total, etc.
While these are only examples, they are a good way of getting ahead and creating your own goals.
Timing is everything
Believe it or not, people are a lot more prone to giving positive review to experiences that have just finished. If you posted a new article in the last couple of days, consider asking for feedback as soon as possible. It’s sometimes a good idea to include a feedback link in the footnotes of an article and ask for feedback through your blog directly.
People are prone to forgetting articles and content they have read weeks ago and asking for feedback about old content is going to get you nowhere fast. Time your feedback activities so that your readers have time to digest the content they have just experienced but not long after because they won’t remember what it was about. If you time your request carefully you will see an increase in responses as well as positivity, meaning that people will care about you as much as you care about their opinions.
Feedback via e-mail
Chances are that your readers and followers come from different parts of the world – it’s one of the beauties of blogging. However, having a vast crowd to work with can make asking for feedback difficult if not impossible. One of the most effective ways to do so besides asking for it on each article separately is asking via e-mail. Creating a subscription base should be one of the top priorities of any blogger. Since you are thinking about asking for feedback, chances are that you have a mailing list somewhere.
Developing a pitch and asking for feedback via e-mail should be short and cohesive. Taking too much time to get to the point will make your readers tired and annoyed, so developing a message that revolves around 3-5 sentences is the best way to go. Thank them for their support and dedication in following your blog and ask for some positive feedback so that you know what to work on in the future.
One of the best ways to stimulate people to respond to your plea for feedback is to give them an incentive to do so. Some of the most famous bloggers out there didn’t achieve their status by being passionate and well-received by the public – they have used strategic reader management and techniques that let them control what their readers are doing.
While it may seem negative, it’s actually very beneficial to know how to activate your readers and have them do something for you. One of the ways to do this is to include a prize in your feedback request. Giving them a chance to receive a worthy prize such as an Amazon gift card or VIP access to behind-the-scenes materials will be enough for many to respond to your e-mail. Think about what your readers love the most and try catering to their needs. If you do it correctly, you will have a huge response rate and a plethora of positive feedback comments.
Asking for feedback is a constant task that will require your attention. Scheduling your feedback activities and creating a system that revolves around predetermined questions and empiric values will make it easier for you to analyze the data you receive.
Not only that, but it will make your readers think about giving you feedback in the future because they will expect you to ask for it in an already scheduled timetable. Just because you have received good feedback once doesn’t mean it will happen again if you don’t act on the previous one. Develop a system that works for both you and your readers and you won’t have problems with feedback ever again.
Bloggers are not the only ones struggling with feedback and asking their followers for opinions. Companies all over the world are asking themselves the same questions you are. The pressure you feel is nothing to be ashamed off – after all, you are a blogger who creates content for the public to judge. Whether or not they like it is up to them, but asking for positive feedback is an objective task that every content creator should be thinking about.