Concluding the Guide to Blogger Outreach Series


And there you have it!  We’ve now covered the entire guide to blogger outreach.  Easy right?  Let’s recap shall we?

It’s become pretty clear that your business has to adapt to the new media relations world.

Here are 5 ways that new media relations beats the traditional alternative.

So we ask, how is your business adapting?

To break down the process of blogger outreach and new media relations, we’ve developed a simple step by step model. Introducing…

Step 1: Find

The first step in blogger outreach is to find the right bloggers for your project.  Assuming you’ve already planned your project strategy and goals out, you can now find the people who are the right fit for those goals.

The main resources that you can use are:

  1. Blogrolls
  2. Twitter chats
  3. Blog databases
  4. Twitter directories

Step 2: Research

The second step is to research the bloggers, so that you have a better idea of whether or not they’re a good fit for your project.  Remember, this is the most important part of your whole campaign for two reasons:

  1. It helps to identify the right bloggers for your campaign—the bloggers who will actually appreciate your story.
  2. You can make your pitch as personalized as possible.

It’s important to know what kind of information you should be looking for, and where you can go to find it.  Once you do your research, you’re ready for step 3.

Step 3: Engage

Now, if you want to increase your chances of finding success in your blogger outreach campaign, you should begin to engage with the bloggers that you found.

There are a few different ways that you can start to engage with bloggers.  Here are a few options:

  1. Comment on their blog posts
  2. Email them
  3. Reply to their tweets and RT their links
  4. Involve them from the start

Step 4: Pitch

Now the fun part.  The pitch.  It’s a delicate art.  Your pitch can make or break your entire campaign.

But hey, here’s the good news.  If you’ve already done all the hard work to research and engage the bloggers, the pitch becomes easy.  It becomes a “soft sell”.

Here are some tips to writing an effective pitch:

  • Write captivating email subject lines
  • Personalize the email message
  • Remind them of previous connections
  • There’s beauty in brevity
  • Be a knowledgeable and helpful resource
  • There are more channels than email
  • Always give first

Step 5: Track

You’re not done yet!  Now for the final step, track your campaign.

You’re going to want to keep tabs on the conversations that sprout up after you pitch the blogger so you can respond.  Here are some things you should be doing after the pitch:

  1. Join the conversation
  2. Share their content
  3. Stay involved after it’s all done
  4. Measure the results

And that’s it!  Yes, it will take time and there are no guarantees of results. If you approach it the right way though, blogger outreach can do wonders for your brand, allowing you to spread awareness, build a community of supporters and get valuable feedback on your product or service.

If you don’t want to spend time gathering all of that information about each blogger, and organizing it into spreadsheets, then give BlogDash a try.

We also ask bloggers what they’re interested in being pitched about, so you can eliminate a lot of the guessing game.

Want to get the entire guide?  You can download the full ebook for free.  Send it to your colleagues.  Do whatever you want with it.  It’s yours to become a better media relations professional.

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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.