Advertising agencies is a broad category that includes comprehensive traditional and digital marketing services. If you are looking for a creative agency, then you need to know about the different types of creative agencies and the services they offer. Below, we are going to name the types of creative agencies out there and the different services they provide. Please keep reading to find out.
Full-Service Ad Agency
As the name suggests, a full-service creative agency in Aukland provides versatile services that address traditional as well as digital marketing. A business that needs full-stack marketing typically hires full-service ad agencies.
Some of the services offered by these types of companies are:
- Strategic planning
- Ad campaigns
- TV ads
- Content creation
- Social media management
- Radio commercial
- Web development
- Graphic design
- Lead nurturing
Conventional Ad Agency
Traditional or conventional ad agencies have their work centered on traditional media forms such as television commercials, radio, newspaper, print, etc. These agencies are hired by companies who are looking to attract a local audience. The experts plan a strategic direct mail campaign or billboard promotional strategy to promote the business locally.
Digital Ad Agency
A digital ad agency provides comprehensive online advertising services. Some of the prominent services provided by digital agencies include:
- Website design and development
- Search engine optimization (SEO)
- Social Media Marketing
- Lead generation
- Account-based marketing
- Email marketing
- Marketing automation
These companies are hired by clients who are looking to target a specific audience. The digital marketing platform extends customized targeting capabilities and provides a wider reach.
Social Media Ad Agency
Social media ad agencies focus only on one thing- social media. These agencies have an experienced team of content creators, as well as ad optimizer that are spawned across different social media channels. They might focus on one social channel or provide comprehensive social media services. Considering the recent change in social media algorithms resulting in a drop of organic reach, these agencies now have to charge for the ad spend. These type of agencies are hired by a company who are looking to accomplish a specific goal through social medial.
Branding Ad Agency
Branding agencies specialize in branding. The team invests in detailed, comprehensive market research to comprehend the landscape and offer services such as brand name development, logo design, creative identities, signage, etc. These agencies are hired by companies in planning rebranding.
Creative Ad Agency
Creative agencies focus on design as well as graphics of a specific brand. However, these agencies outsource the strategy and execution of other marketing companies. They specialize in logo design, letterheads, print marketing, business cards, billboards, etc. These agencies are hired by companies to require a cohesive look and feel of the brand or organization require new marketing guarantee.
Ad agencies offer services to a lot of industries. They aim at creating a simplified approach towards advertising and cater to the business needs in a creative and personalized manner. When it comes to hiring an ad agency, make sure you are clear with your advertising needs and budgets in order to get the most out of their expertise.
Did you ever hire the service of a creative agency? Were you satisfied? You can leave your comment in the comments box below.