Proving great content for your audience is still the best way of getting them to visit your website, and hopefully, spark their interest into one of your services of products. Unfortunately, while you may be able to cut corners in some other areas or automate some processes, there are no shortcuts when it comes to writing useful content that your target audience will want to read. When it comes to content writing, you need to be able to tune into their needs and their pain points, and create articles, videos, or infographics, for instance, that will address them, and help you establish yourself as an authority in their eyes.
Creating an effective marketing strategy these days might be more challenging, because it’s no longer enough to stuff your articles with keywords and sit back and wait while Google ranks them high up inside the search results. But, if you know what you are doing, you can eliminate a lot of the guesswork and make sure that your strategy is going to work. Simply put, it should be about your audience. For example, if you are a running an resume writing service, you should provide content which is full of useful tips for those people which are struggling with their resumes, and then lead them through the purchase process. Here are 5 ways how you should approach your content writing strategy, regardless of your niche.
1. Write for Others
This may seem counterintuitive, because you are trying to get more people to your website or blog, not someone else’s. But, spreading awareness about your business can take a while, especially if you are starting out. Writing a guest post can provide you with some much-needed exposure to the audience that is very similar to your target audience. Plus, you will get to link back to your website from a reputable source, and that is one of the main factors Google takes into account when ranking your site. It’s a win-win situation. And do make sure that it’s your best content, because you want to offer something that will leave an impression on the readers, and which will have them visiting your website for more.
2. Give Answers
The reason why people are always looking for great content online is not (just) because they are avid readers, but because they are looking for answers to a problem that needs to be solved. And if you have ever set out to find them, you would have soon realized that there aren’t many places out there that offer actual answers. Yes, there is almost too much content out there, but most of it is filler or very vague. Great content requires you to invest your time and effort into it, but it is well worth the trouble, because it will help you establish yourself as an authority, which your audience will turn to, if they finally decide to make a purchase.
3. Create Longform Content
Although you will come across plenty of sources which claim that people don’t have the patience to read through longer articles, rest assured that it is not true. They just don’t have the patience to read longform content which is full of filler and formatted poorly . More detailed content is not only useful for boosting your SEO, but it also provides you with enough room to provide some real answers for your audience. And since search engines are a smarter these days, they can look past your keywords and determine if your content is actually useful. If it is, they will rank it higher, and that is what you want to achieve.
4. It Should Be about Your Audience
We have touched on this already, but it cannot be emphasized enough. But, the problem is that a lot of marketers choose to focus on promoting their products by talking about all of their awesome features and functionalities. Sure, they might be awesome, but your audience doesn’t really care about that. They are interested in how it can help them, which is why it’s important to focus on how it will benefit them. Once they understand that, they will come running to buy your product.
5. Craft Compelling Headlines
As we have already pointed out, there is so much content out there that it’s almost impossible to cut through all the noise. But, having an attractive headline will help you stand apart from your competitors, because as much as 80% of all people online will click on the article if they like the headline. Once they are inside, make sure that your content is nicely formatted and broken down into smaller sections, preferably with subheadings, since people tend to like content which can be scanned more easily.
As you can see, coming up with an effective content writing strategy might not be easy, but it’s far from complicated either. Start implement these 5 tips today and reap the benefits of your hard work. Good luck!
About Author: Stephanie Proper is a writer and a career strategist. She tries to help people to make their resumes better and get hired. She works for resume writing services where she gives her tips about career building.