Facts About SEO
You might ask yourself, what are these 9 facts I, as someone interested in hiring an SEO professional, need to know about search engine optimization? Well, to be honest, there are hundreds of facts you need to know about SEO before you can understand what it really is, and how it can help your website reach its full potential.
Since I cannot write the world’s longest article about SEO, I will have to concentrate on only on the 9 facts about SEO you should know before deciding to do SEO yourself, or hiring someone else to do the job.
1. Read As Much As You Can About SEO
Search engine optimization, in its core, is very simple. You need to have a website that search engines can crawl and index properly, you need to have remarkable content that your visitors want to share with others, and you need to have lots and lots of relevant, high-quality links.
But this is easier said than done.
Before you do anything, be it performing SEO yourself or hiring outside help, you need to take some time and read about search engine optimization as much as possible. If you educate yourself properly, you will avoid potential problems that might arise and save yourself a lot of headaches.
Some of the websites that can offer a lot of training material and can help you learn about SEO are:
2. SEO Cannot Guarantee Results
SEO cannot guarantee any results. SEO companies/experts cannot guarantee you top 10 spots on Google, Yahoo! or Bing – remember that. If you encounter someone who does this, save your money and run away as fast as you can. SEO is not magic if you say “Abrakadabra” nothing will happen. If you say “I want to be #1 for my keywords on Google” nothing will happen.
It takes much more than building a few links, writing a few articles and submitting your site to some directories to rank high on any of the major search engines.
If you’re hiring outside help, the only thing they can guarantee is the quality of their service – not the rankings.
3. Google and Its 200+ Deciding Factors
Google has become a very intuitive search engine. They constantly try to improve their search results and want to serve only the best, most relevant results to their searchers.
When trying to decide which website should rank first for any given query, Google fires up their algorithms which take into account more than 200 factors. Some of these factors are domain age, titles, how many times particular keywords are mentioned on a page, website’s PageRank, quality and quantity of links, etc.
It’s important to note that only Larry Page and Sergey Brin, Google’s founders, know what exactly those 200+ deciding factors are.
4. On-page Optimization Is Important
If you want your site to rank high on search engines, you have to pay attention to the on-page factors. Writing unique, 65-or-less characters long titles is very important. Pay attention to the headings on your site. Write remarkable, high quality, easy-to-understand content that your users just “have” to share with others. Make sure your site is easy to crawl so that search engine bots can index it properly. Does your site load fast? Make sure it does.
On-page optimization is very important in order for your site to rank higher on search engines. The above-mentioned factors are only a small fraction of the big puzzle you need to pay attention to.
5. Links – Your Path Toward #1 Rank
When it comes to links, quality comes before quantity, although link diversity is very important, too. If you build relevant, high quality links that point back to your site, you have a greater chance of ranking higher on all search engines. Building relationships online and engaging yourself in your community – this is what’s it all about.
6. PageRank Is Nothing You Should Obsess About
Many people misunderstand PageRank and what it really means. PageRank is an important factor when Google’s deciding on the rank of a particular website for any given query, but PageRank is built on an algorithm that is almost entirely based on the link equity of a website.
So instead of obsessing over PageRank, it’s much better to spend your site-building links.
7. SEO Is Not Automated Link Requests and Directory Submissions
SEO is much more than signature links on thousands of forums; it’s much more than directory links or blog spamming.
SEO is about quality of links, rather than quantity. One relevant link from a trusted domain is worth more than a 100’s of directory links.
SEO is not about writing one article and spinning it, creating hundreds of similar ones that you later submit to article directories.
No, SEO is not about that.
SEO is not about submitting your site to thousands of directories that have nothing to do with your niche.
No, SEO is much more complex than that.
8. SEO is Not a One-Time Project
Many people make a mistake of seeing SEO as a project that lasts a couple of months and then it’s gone. There are many, many websites on the web competing against you and trying to take the #1 spot. If you reach your goal of ranking high for your targeted keywords and then drop the whole SEO thing, you will lose.
Your competitors will not just sit back and watch you take it all. No, they will not.
That’s why you need to see SEO as on-going maintenance – you need to build links constantly, you need to write content often, stay on top of your targeted keywords, etc.
9. It’s OK to Ask for Help
If you were planning to do search engine optimization yourself, and then realize you’re in over your head, it’s OK to take a deep breath and ask for help. As I already said, SEO is very simple in its core, but not everybody can do it. Not everybody has time and commitment to stick with it.
Yes, it’s OK to ask for help.
Sophia D’Souza is a Content Marketer, Blogger and Story Teller. She enjoys connecting with people, keeping herself updated with the latest in the field of business, technology, travel & fashion and spending quality time with her family.