7 Practical Tools for Video Marketing

7 Practical Tools for Video Marketing

Video Marketing

If your brand has business or an online service, video marketing will help you strengthen it. Video content is increasingly easy to produce (even for free) and gets great acceptance among users.

Video is active, impacting, seductive, and it can raise motions and connect you well with your audience, so it is a great way to boost your digital marketing. To get more information about your video marketing, let’s see top 5 practical tools for video marketing in this article.

1. FlexClip

FlexClip video maker

With a wide selection of video templates and large number of stock images, videos, and musics, FlexClip can help you create any kinds of videos whatever for business or for personal life in just a few minutes. You can make videos from photos to make a photo slideshow as well.  

Having used it dozens, I think FlexClip is very powerful given its features for text animations, video cutting, audio/voice-over setting, etc. Honestly, it is really worth a look.

2. Youtube Analytics

YouTube Analytics is a powerful tool for tracking your YouTube account and the metirc to see the results of all your promotions and actions.

Once your channel is set up, take a step back to analyze its performance. The YouTube Analytics tab guides you through this process and guides you to optimize your next videos. This tool allows you to analyze the behavior of Internet users who view your videos and, subsequently, to target your audience better. You’ll also have a better idea of why one video performs better than another.

3. Wistia

Apart from YouTube, there are obviously several other solutions to host your videos on the web like Vimeo and Daily Motion. Wistia is a name less famous than the previous ones, but it is a site that deserves to be known.

With a focus on data analysis, customization and integration of marketing services, it aims to meet all the needs of your business. Wistia is also distinguished by its high-performance statistical tools – they are worth the trip.

4. Pixabay

Pixabay is an incredible resource with over 1 million photos, illustrations, vectors and videos shared by the community. The video quality is excellent, and you can even find videos in 4K(2160p). Finally, the search is intuitive: by effect (animation, slow motion, time lapse), by category (there are about twenty categories such as animals, educations, emotions, music, etc.), by resolution (4K, HD).

5. Giphy

GIFs are (we could say) only videos with small size without sound. And with Giphy you can on the one hand convert your current videos into GIFs, on the other hand, edit / place subtitles to existing GIFs.

Giphy is also a great place to find cinemagraphs, which are essentially images with a single isolated element in motion.

You can take advantage of the fact that GIFs are repeated continuously and can be used to create attractive memes to complement your social media strategy.

6. Bambuser

It is a streaming video tool that allows live streaming from a smartphone. The link it generates can be embedded in a website or blog or shared on social networks with your users.

It can be a good option to broadcast events of your brand (new product presentations, celebrations, participation of celebrities or influencers, etc). In addition, by publishing your live with a hashtag of the event, you can encourage other guests to broadcast from their mobile phones through this tool. Thus, the rest of the followers can see different points of view of the event on video.

7. FastStone Capture

This application is specially designed to create tutorial videos through the computer. Its basic function is to record your screen while you are giving explanations, so you can demonstrate step by step how to perform tasks related to digital products. It also has a package of editing tools such as annotating (texts, arrowed lines, highlights), resizing, watermarking, sharpening, cropping, applying edge effects and many more.

It’s very easy fro you to record all screen activities including onscreen changes, speech from microphone, mouse movements and clicks into highly compressed video files. I use it to record a tutorial for some new tools often. FastStone Capture supports many image formats like BMP, GIF, JPEG, PCX, PNG, TGA, TIFF and PDF.

Did you ever used video marketing? Did oyu get good results? Please share your thought in the comments box below.

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