If an app is not usable or convenient, it fails to engage the person. To understand better the UX design, let’s go through an example of a beautifully designed house.
You bought a new house, designed it carefully and even got a nursery done for your baby. But you failed to make it baby friendly or organized in a way that the people living in the house don’t face any difficulties.
The main shelves in the house are positioned at a height, which makes them unreachable. Even though the bed is beautiful, it is quite huge, leaving no space for you to keep the other things. Basically, you have an aesthetic design with no functionality, which leaves you hassled on a daily basis.
Let’s take a look at the app now. Are you beginning to understand why being functional is an important characteristic for the mobile app?
As of now, only 55% of the companies are investing in UX testing. However, it has become important for companies to think of UX design so that they can improve the functionality and engage more users with their apps.
When you are designing mobile apps, you fail to think of how users will use the app or engage with it. As a result, you will fail to increase the downloads for the mobile app.
The number one issue arises when developers don’t understand how the mobile app is being used. For instance, most people use their mobile with a finger and the phone cradled in their hand. The right hand is more dominant as compared to the left hand. As a result, the developers move most of the elements to the stretch zone, which reduces the functionality of the app.
However, if you were aware of how people use, and define the app accordingly, you won’t be able to miss out on the conversions.
1 Not Defining the App for the User
As we have already discussed, not knowing how the user uses the app is one of the biggest mistakes’ developers make. The biggest issue with UX design happens to be the fact that you don’t know the user, or you are unable to define the app for the user.
- How does the user use the app and how he moves about the app?
- Does the user use their thumb or the finger to use the app screen?
- For what purpose do the users use the app?
- What objectives are the user looking to accomplish with the mobile app?
When you have answered these questions, you will be able to define an app that is user-centric and completely defined for the user’s mobile usage habits and app needs.
If your app does not consider the user, they might not be able to plan for their needs, which in turn will affect the user’s experience and expectations on the app.
Right from the user’s preferences to the functionality needs of the user, you need to take everything into account when defining the UX design for the mobile app.
If possible, include user preferences and the experience they require into your mobile app design process.
2 Cluttered App Screens
The biggest obstruction for a smooth experience is cluttered app screens. You won’t find the user enjoying using the app if you have covered it with almost all elements possible.
Most often designers design for the purpose of the app, which makes them want to include all the app essentials into a single screen. This can hamper the overall experience, as the users are not sure what is the purpose of the single screen.
- What is the purpose of the screen?
- How should you define the mobile app screen?
When you are able to answer these questions, you will be able to design the screen appropriately. You should always design one task per screen, which will enable better usage and define the experience for the users.
Ideally, you should design the screen with minimal elements. You can use one or max two elements per screen. This will also help you engage maximum customers and make them complete the action with ease.
Decide the features for the screen and decide the number of screens for better engagement and smooth experience
3 Unclear Call-to-Action Placement
When you are designing the app, you need users to not only use the app, but also take the action specified on the app screen. As a result, you need to place the call-to-action in a way that the users can take the specific action with greater clarity.
However, most UX designers make the biggest mistake of placing the CTA in a way that the user is unclear of the action they are supposed to take.
This can obstruct the experience and can even hinder the action that they are supposed to take. For instance, if you have placed two different call-to-action, then the user remains confused about the action they are supposed to take. In case there is a single action, and it is not contextual, then the user would not know whether they are supposed to take the action or not.
As a result, when specifying the user experience, you should ideally define the placement of the call-to-action buttons.
Make it contextual and relevant to the user’s preferences. You should ideally place them strategically, so that the users will take the action.
4 Similarities with Competitors
The biggest issue with most mobile app development businesses is that they develop clone app solutions. In this case, along with the user interface, they also design a similar user experience. As a result, the users do not connect with the clone app, and tend to uninstall these apps.
It is important to know how your competition is faring, and also understand how they are reigning the market, you should ideally choose to design your own experience based on your understanding of the market and the target users. Your experience should be a result of the user’s preferences, the gaps that exist, and how they want to design the mobile app.
In short, your experience design should not ape what the competition is doing. You should choose to move your app away from the competitor’s understanding of experience to what you believe the users need. This way you will improve their usage and increase their engagement. A unique app will engage better and lead to more conversions.
5 Too Much Content in a Screen
Do your users like to read through a lot of information while browsing through an app screen? This answer will tell you what will happen if you include too much content in a single screen.
Content can be too overwhelming, and when it takes more than 3 seconds to complete viewing the screen, the users tend to move away from the screen. As a result, you should include as little content as required in a single screen.
Make sure that you add relevant and contextual things to a single screen. If possible, avoid content that you wont read and keep minimal information with a lot of white space. This way you will be able to improve the readability and engagement for the users and design the experience they are looking for.
User experience is as important as user interface for the designers, and you should plan both in a way that they connect with each other. Don’t confuse the interface with the user experience design and keep the two separate. While user interface will command the experience, it is not the only aspect that users will consider when defining the experience. You will need to consider unique app design along with several other factors such as minimalism and functionality while defining app experience.
A user experience designer who works in tandem with the UX design experts and the strategists will be able to help you deliver the apt experience for your app needs.
Happy Patel is a digital marketing executive at Space-O technologies, an iPhone app development company. She loves to write informative articles and share her knowledge through content marketing. She is an avid reader and likes to read about the latest trends and news in the mobile app industry.