Manage Job Seekers
Trying to stand out in the workforce is the ultimate challenge. Luckily, the internet gives us the tools to create an online reputation that is easily accessible by all. An online reputation can either compliment or clash with an employer’s ideal applicant, and thus is something every job seeker must actively tend to. In this post, we cover 5 tips to help job seekers stand out to employers online. Keep reading and learn about your digital footprint.
ExecuNet found that 90% of executive recruiters conduct online research of job applicants, and 70% of them have not hired a person based on what they have found online. Read more on How An Online Reputation Can Hurt Your Job Hunt.
Everything you do online is permanent. Deleting it may make it disappear from your view, however nothing can be completely erased from the internet, it is always logged somewhere. Additionally, you never know who has seen or screenshotted your poor online behavior. So, although we recommend “cleaning up” your social media profiles (deleting party photos or rude comments), we also want to stress that the next time you are about to post something, make sure it is something you are OK with an employer seeing.
Who do you want to be? What are your skills? What do you want to be known for? These are the questions you must ask yourself when creating your personal and professional brand. Personal branding is an increasingly popular technique used by individuals who want to stand out as a respectable and knowledgeable professional in their field. Establishing a personal brand requires you to create a lot of frequent and unique content. Create a personal website, post educational blogs on LinkedIn, or start a YouTube channel where you can share your skills with like-minded individuals. Download apps like Pulse, which provides you with tailored news, to stay updated on the latest news in your field. Build content off this to stay relevant. Not only will recruiters be confident in your skills before they even interview you, but they will also see how hardworking and dedicated you are to your field.
Own Your Google Search Results
Search your name on Google. What do you see? Many Google users only look at the first page results, and more specifically, just the first four results. If you do not have a positive link on the first page (such as a link to your professional social media profiles or an article about your professional achievements), you need to produce more high-quality content. Unfortunately, for those with a very common name, such as John Smith, you are going to have to battle a lot of content to appear on the first page of Google results, which means producing even more content. If recruiters can’t find you, you will never stand out from the crowd of applicants.
Do you have a lot of positive content online but cannot seem to receive organic traffic? It’s time to employ some search engine optimization (SEO) techniques! Include your full name in everything you do: Change your professional social media URL’s and request any articles that you are featured in address you by your full name (bonus points if they also link to positive online content you have created). If you have a personal website, download the plugin Yoast SEO, which will provide live SEO edits to improve your website’s ranking. Make sure that the content you create is one of a kind and of high-quality, as this ranks higher on Google search results compared to repetitive content posted on untrustworthy sites.
About Author: This article about job seekers was written and submitted by Guaranteed Removals. Since 2009, Guaranteed Removals, a Canadian online reputation firm, has been helping individuals and businesses create a positive online reputation that helps them thrive in their professional endeavors.