Voice search technology has taken the SEO industry by storm and for all the right reasons. Did you know that Google’s voice search has a 95 percent precision rate while that of the iFlytech speech-recognition system claims an accurateness of 98 percent? The technology has spread to smart TVs, the Internet of Things (IoT), home kits, smart thermostats, and now SEO. It is important to note that 20 percent of searches on Android devices and Google’s mobile apps are conducted with voice, while 31 percent of people using smartphones use voice search once in a week.
According to an article published on Entrepreneur.com, small business entrepreneurs should create content in a conversational form so that it sounds natural when a user reads aloud. It’s imperative to listen to customer’s queries or questions and churn out digital content to provide specific answers. Here are three major impacts of voice search on modern-day SEO:
- Length of Keywords
When it comes to spoken language, it is commonly not that concisely written text or copy. It means voice queries are longer than 3-4 keywords (KWs) searches that are more frequent for graphical user interfaces (GUI).
As far as modern voice searches are concerned, these are about 29 words on average. SEO experts and marketers would require adjusting by employing more long-tail KWs or search phrases. The benefit is that longer the search terms, more are the chances of conversion. With decades of experience, New York SEO or similar services can help you rank high in voice search.
- Natural language
With enhanced and unfailing voice recognition systems, innovative voice technology is well suited for daily use of language. It is just as people giving commands as if they are talking to or having a conversation with another human.
If there is any possible uncertainty or confusion, developing and modern technologies are trying to enhance the overall user experience. According to the 2018 Internet Trends Report by Mary Meeker, who is a venture capitalist and internet trends specialist, it was discovered that 70 percent of English language voice searches are made in conversational or natural language. It’s just like the way in which one speaks to another individual in a natural way.
- Question words
When it comes to voice searches, it would more often integrate question words such as who, when, which, how, and where. These are typically excluded in written search queries. Marketers or entrepreneurs need to make certain that content can distribute precise and appropriate answers to voice queries as well as differentiate between easy, simple questions and those that need more answers, which are all-inclusive.
Voice search queries that are answered with succinct or too short responses usually would not generate traffic to your website. That is because the search engine giant Google will frequently provide the necessary information through featured search snippets. Therefore, you need to focus on question words properly to get exact answers without beating about the bush.
Now that you know about some of the effects of voice search on SEO, use this technology to your benefit to drive more traffic to your website.
Did you ever used the voice search? What is your thought about it?