Business to Consumer Content Marketing

How to Connect to the Business to Consumer Content Marketing Audience

Content Marketing

Content Marketing Trying to appeal to different audiences does have its challenges. Content marketing for a consumer audience would sound, look and present differently. For instance, the kind of content that would appeal to a business audience such as graphs, statistics or white papers probably would not fit very well with a consumer audience who would much prefer content related ... Read More »

Business to Consumer Content Marketing: 5 Ways to Make it Work

Business to Consumer

Business to Consumer If your business is one that needs to appeal to the average online consumer, then you know how important it is to have a business to consumer (B2C) content marketing campaign that focuses directly on their needs. But is that really all that’s needed? Besides an immediate need for a product, consumers also consider product availability, stellar ... Read More »