Are you looking for a unique and effective way to connect with potential and present customers for your retail business? With the help of SMS marketing campaigns, you can connect with your retail customers and keep them updated with new products on the market.
Know how SMS marketing campaigns work for retail stores work?
For people that are not familiar with SMS marketing, the process does sound complicated. However, the task is simple as when you sign up for an SMS marketing campaign, the process of text messaging becomes streamlined and automated. The process of connecting with your customers becomes faster and simpler. The only requirement being your customer should be on the subscriber list of your company so that they can receive offers from your end. With the help of SMS marketing campaigns, you can allow your customers to be aware of sales and your special offers. In this way, you can keep them in the loop about any news and products that your retail store has to offer. With the aid of an effective SMS marketing campaign, you can get valuable customer feedback from your customers with an SMS marketing campaign. They can reply with a two- way feature via which they can reply to the questions you ask. In this way, you can connect with customers on a personal level and get access to what they genuinely feel about your products.
The reasons why SMS marketing is a huge success for retail chains
If you are a retail business and are not using SMS marketing to get in touch with your potential customers, you are missing out on many opportunities. If you consider the number of mobile phone users in the USA, you will find about 95% of the population uses cell phones, and there are over 77% of these customers that call and send messages via their smartphones. There are almost 91% of customers that keep their cellphones at an arm’s reach. They read the messages received within 2 minutes, and this makes such read rates go up to 98%.
Connect with your customers faster and conveniently
From the above, it is evident that SMS marketing is an effective way to connect with your customers however if you take a look at it, you will find it is highly underestimated. In recent surveys in the USA, there are reports that only 30% of customers get SMS updates on their favorite brands. Most customers are open to SMS marketing. However, businesses are not using them to their maximum advantage.
It is prudent for you to use an SMS marketing service to connect with customers for lead generation, better customer service and providing real value to your present and future customers.
The following are four ways via which you can build an audience with SMS marketing for your retail business-
- Building a relationship with your audience- SMS marketing is a unique way for you to connect with your customers. It is an effective alternative to the process of direct marketing that most businesses use to connect with their customer base. In a direct marketing campaign, you need to communicate with the customer via advertising. However, SMS marketing helps you to talk with the customer via a two -way messaging service. This enables you to foster deep and personal relationships better with the customer. This mode of communication is better over emails that are slow and do not yield effective results. SMS marketing allows you to invite valuable feedback from your customer.
- Text your customer attractive offers-When you are using a unique SMS marketing service, you effectively are able to text your customers offers that are attractive and beneficial for them. Sending customers text messages is a unique way to get key offers into their inboxes. Text messaging is the fastest and unique ways via which you can let customers know about the deals and offers your retail business is currently providing. You can effectively use the demographic knowledge of customers like buying habits, age, and their location so that you can create tailor-made offers to attract customers to your retail businesses effectively. With text messages, you can send mobile coupons to your customers. This saves you money from printing these coupons when it comes to connecting with your business. You save money, and you save time as well.
- Text notifications and stock updates- Loyal customers would want to know about stock notifications and updates. Text messages are an ideal way to inform them. The moment your retail business has something new to offer, inform your customers. You may include a special offer or a coupon to attract inbound traffic. In case you get a good response to this text message, the next step will be to update customers with a status of their pre-orders.
- Your SMS marketing campaign should be treated like a loyalty customer program- With your SMS marketing campaigns, you can create your own loyalty texting service online. Those retail businesses that have attained success when it comes to these online texting services have stated these loyalty programs really helped them to attract customers. With the aid of an SMS marketing company, you can create a unique messaging service for clients that are interested in receiving the latest offers and updates from you on a regular basis.
Therefore, if you are a retail business, do not under-estimate the benefits of SMS marketing for your organization. The campaigns are powerful, and they are very affordable for you to use. Contact professional companies to help you. Choose companies that have years of experience in the field so that they can help you customize an SMS marketing strategy perfect to fit the needs and expectations of your business. Moreover, before choosing a credible mobile marketing company, check its track records and ask for references. Read client ratings and reviews online before signing the company up for your retail business marketing needs. Get a price quote and compare them to other companies before you finally choose them for your needs!