The Secret to Connecting with Influencers

The Secret to Connecting with Influencers

Influencers

Welcome to the 127th week of round-ups! With the weekend just around the corner, we thought we’d keep it light and let you in on an itty-bitty secret when connecting with influencers – sincerity.

More often than not, companies are so focused on getting their message out, they forget to put themselves in the mind of a blogger. Before connecting with a blogger, you should ask yourself questions like “How would a blogger like to be approached?” and “How can I be more personable?”

1.  The first article we found is short, sweet and to the point. The Power of Being Sincere written by Rajat Taneja simply states how sincerity goes way back to the Renaissance period, where customers were accustomed to receiving authentic works of art.

2.  The next article entitled Blogger Outreach from a Blogger’s Point of View includes an in-depth interview with a high profile fashion blogger who explains the dos and don’ts of blogger outreach emails. Written by Lucy Stewart, this one’s a definite must-read!

3.  Our final article of the week explains the blogger outreach process in steps. Danny Ashton includes one very important action which is building relationships with influencers. 6 Steps for Creating a Scalable Repeatable Blogger Outreach Process will give you everything you need to get contacts repeatedly and successfully.

 

These are the articles we wanted to share with you this week.  Enjoy reading them, learn from the authors experiences and share your thoughts.

If you know of a good article, or you’ve written an article that you think should be included, email me at tania[at]blogdash.com .

 

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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.