The Importance of Influence

The Importance of Influence


Hello everyone and welcome to our 99th week of roundup articles. We’re already caught up in the holiday spirit thinking about presents and family. And talking about family… that reminded us of how important and powerful the influence that others have upon us is.

That’s what marketers today have speculated and just like that a new form of marketing arose: influencer marketing. Bloggers are very important for a campaign. They leverage their influence to brands and can help them to engage with their target audience on a personal level.

However, without spending any more time emphasizing the importance of blogger outreach, let’s check out this week’s best articles!

  1. Our first chosen article is Better Guest Blogging Through Smarter Blogger Outreach coming from Daniel Blinman and Social Media Today. Check it out to read how to employ guest posting in a smarter manner.
  2. The title of Patsi Krakoff’s article speaks for itself: Tips for Better Blog Outreach and Blog Marketing, so we don’t even have to mention the reasons why you should read it.
  3. As we stated in the beginning is getting harder not to admit that blogger outreach it’s not something to neglect for your marketing efforts. Let’s see How Important Is It To Engage With Other Bloggers? coming from Dan Smith.


That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

If you know of a good article, or you’ve written an article that you think should be included, email me at blogging [at] .

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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.