Smart Ways to Improve Your Blogger Outreach Campaigns

Smart Ways to Improve Your Blogger Outreach Campaigns

Blogger Outreach Campaigns

As engaging with bloggers means to form true relationships, marketing and PR professionals are still struggling to find the perfect balance between that personal approach and numbers. Fortunately, every week we find bloggers from both sides passionate enough about this topic to share their thoughts on how blogger outreach can be improved and succeed with your Blogger Outreach Campaigns.

Their advice is the proof that engaging with bloggers for promoting a brand, product or service is not simply a trade between two parties, but a powerful business partnership.

Let’s take a look at the great articles we chose for our 103rd roundup and learn how to become better at engaging with online influencers.

Engage with online bloggers and influencers

  1. The title of this week’s first article just speaks for itself: The six universal principles of relationship building for outreach. Check out Kelsey Libert’s insights and don’t forget that relationship building is the foundation of successful blogger outreach.
  2. We don’t know for sure if there’s any secret recipe in order to manage successful outreach campaigns, but we know for sure that Kevin Phelps shares some smart ideas about guest blogging pitches in his article: The Secret of Successful Blogger Outreach.
  3. Third this week is Kristen Matthews’ post: 10 Steps to an Epic Blogger Outreach Campaign who surprised us with a different approach upon the purpose of blogger outreach.
  4. We end our roundup with a great article coming from Elizabeth Sosnow who grabbed our attention with the following statement: “public relations professionals don’t seem to be very good at blogger relations”. Check out You Are Doing it Wrong: Why PR Pros Still Struggle with Blogger Outreach & 9 Ways to Improve.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo credits:  Daniele Zedda


If you know of a good article, or you’ve written an article that you think should be included, email me at marc[at]


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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.