Sharing Experiences, not Advertising Chatter

Sharing Experiences, not Advertising Chatter

Sharing Experiences

Bloggers and influencers had earned their so important place in increasing brands” visibility thanks to the shift that happened in the way people are making their buying decisions. Target audiences are grouped in communities based on shared interests and values, sharing experiences they had with different brands, products and services.

People are buying based on those shared experiences, so monitoring and getting involved in the online conversation is one of the best marketing tactics nowadays. To best leverage the benefits communities have to offer you must be able to engage with influencers and bloggers in order to bring their attention closer to your brand. Related to this, we invite you to take a look to some interesting advice we found for our 119th roundup:

Great advice on sharing experiences

  1. Learn more about the right way of connecting with bloggers in order to viralize content from J-P De Clerck and his article: Blogger outreach and viral content: 100 visitors and an infographic.
  2. Sharing brand stories is a must nowadays and one of the most important skills you must achieve is knowing how to direct your outreach efforts to the ones that are truly influencial in you niche. Check out an interesting piece from the guys from Social Media Today: .
  3. There’s plenty of buzz around the importance of online influencers, but the most important thing is to understand how this people become influencers, how the consumers behaviour is changing accordingly to this new generation of digitally wired people. One of the most insightful articles found this week comes from Brian Solis: New Digital Influencers: The Coming Youthquake.

Comment/Opinion?

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

If you know of a good article, or you’ve written an article that you think should be included, email me at blogging [at]blogdash.com.

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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.