Blogger Outreach Roundup
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Blogger Outreach: Stay True to Your Campaign’s Goals

Blogger Outreach

Blogger Outreach When doing blogger outreach one golden rule is to avoid mass mailing. Not only that those kind of impersonal pitches are easy to be spotted by bloggers, but that also means you’re making it harder to successfully reach your marketing goals and a good ROI. Contacting bloggers without thoroughly checking their influence and status regarding your target audience ... Read More »

Blogger Outreach: Throw in a Bit of Humor and Stand out from the Crowd

Blogger Outreach

Blogger Outreach Hello everyone and welcome to our 94th week of roundup blogger outreach articles. For today, we thought to catch your eye with a very simple, but important advice: when sending a pitch make sure you’ll be memorable. Bloggers, especially the ones that act as true influencers in their circles receive a great deal of pitches every day, most ... Read More »

True Influencers Are a Brand’s Greatest Asset

Influencers

Influencers Nowadays traditional advertising efforts are far from being enough in order to truly make a brand differentiate in the consumer’s minds. All modern marketing campaigns are integrating all sorts of tools and tactics, employing both online and offline media in order to make people notice them and influencers play a key role. However, the secret of a successful campaign ... Read More »

Brands & Bloggers: A Game of Trust

Bloggers

Bloggers Trust is a tricky subject in every aspect of a business activity or relationship and the one between brands and bloggers makes no exception. Bloggers are picky about what they write about because they need to maintain their credibility, to be trusted by their audiences, so that’s why it is so important that brands, represented or not by PR ... Read More »

Your Pitch Validates a Blogger ‘s Status

Blogger

Blogger When sending a good pitch to a blogger it’s not only about making sure you’ll get a good response rate as your request is relevant, that also proves that you acknowledge the bloggers’ value and importance for your outreach campaign. Bloggers feel offended when they receive a bad pitch mainly because they feel that the PR and Marketing pros ... Read More »

Make Your Pitch Interesting for the Blogger’s Audience You Are Pitching

Blogger's Audience

Blogger’s Audience As we were searching for interesting advice to share with you for our 87th roundup, we came across to this very interesting opinion: make your pitch interesting for the blogger’s audience you are pitching. We agree that this must be the golden rule when pitching to bloggers. Consider that there’s no third party between your brand and a ... Read More »

Common Mistakes in Blogger Outreach

Blogger Outreach

Blogger Outreach The things that often get overlooked are usually the ones that we consider we know the best. We are telling ourselves that we have done them a million times before and somehow we forgot to give them the needed attention. In blogger outreach it seems that those mistakes are often related to pitches and engagement. There are plenty ... Read More »