As we were searching for interesting advice to share with you for our 87th roundup, we came across to this very interesting opinion: make your pitch interesting for the blogger’s audience you are pitching. We agree that this must be the golden rule when pitching to bloggers.
Consider that there’s no third party between your brand and a certain audience, can you make the pitch to sound that good that they would actually persuade the blogger to accept the opportunity? That’s a winning pitch, the one to which any member of the blogger’s audience would agree, this meaning that the topic you’re asking one to write about is relevant for his followers.
With this in mind, let’s keep up the pace with the newest best practices in blogger outreach and check out this week’s valuable tips!
- The first article that caught our eye is Victoria Harres’ ‘Dear Blogger’ & Other Pitch Mistakes PR Pros Make. This article provided the great insight we talked about in the beginning, so check it out to see what other useful advice it has to offer.
- Experienced bloggers that already gained the trust of their audiences and provide relevant and good-quality content become influencers. Brands are very interested in them as they have the power to generate opinions and even change attitudes, but as influencers have great respect for their followers, they should be approached accordingly. Read Anne Murphy’s article 10 Best Practices for Engaging With Influencers and make sure you’ll not fail their expectations.
- We invite you to take a look at some great insights Rodger Johnson gathered from his #AtomicChat. As building relationships with bloggers is no easy thing, Rodger’s Blogger Relations Round-Up provides a great mapping of the most important aspects you have to consider when trying to engage with bloggers.
- What goes around comes around and here’s an article that can prove that. Not only PR pros are the ones that do the pitching, there are situations when bloggers might do it, so they can be the authors of bad pitches too. Here are some tips from Mom Blogger for those bloggers who want to send a great pitch in order to make sure they’ll be noticed: How to Write a Product Pitch Email.
That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.
If you know of a good article, or you’ve written an article that you think should be included, email me at blogging [at]blogdash.com .