Doing Blogger Outreach the Right Way – Know the Steps!

Doing Blogger Outreach the Right Way – Know the Steps!

Welcome to our 60th week of round-up articles on blogger outreach. Seems like the beginning of spring has inspired the people in this business to share valuable advice!

Therefore this week we’re focusing on a range of smart ways to pitch bloggers:

  1. “Doing it right: 4 Steps to Better Blogger Outreach” is this week’s first pick. Shelley Pringle is proposing small, tactical steps that can help you approach blogger outreach efficiently. For those of you who are recently involved in this activity, Shelley’s article is a goldmine!
  2. Fadra Nally’s article “Pitch of the Week: You don’t bring me flowers!” is built around a recent pitch that the author behind Social Dialect received. From the small details that count to some serious mistakes that PRs can make, this piece is a true critical analysis.
  3. Ben Cotton from Social Web Thing is third this week with the article “How PRs Can Add Value to Their Outreach Proposition”. Ben’s approach draws attention to an aspect that PR pros sometimes tend to overlook altogether when pitching: what are the benefits for the blogger and its audience? Check out Ben’s tips on how you can outline this in your proposals!
  4. Jennifer Chen is our final pick this week, with the article “For Writers – 5 Simple Rules for Pitching an Editor”. This could be a great use for those of you interested in approaching editors of magazines. The author of Typecrafter has experience with pitching both from a writer as well as an editor perspective, so we recommend you check out her valuable insights.

That’s it for this week. Enjoy reading the articles, learn from the authors’ experiences and share your thoughts.

Photo cred: Philip Wilson

If you know of a good article, or you’ve written an article that you think should be included, email us at blogging[at]blogdash.com .

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2 comments

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    Thanks for linking to Social Web Thing, guys – it’s much appreciated.

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About BlogDash Team

BlogDash Team
BlogDash has been helping brands and bloggers connect since 2011. Focusing on open communication and building real relationships, we created an easy-to-use Blogger Outreach Software platform to streamline communication between PR agencies/brands and bloggers. We know a lot of time is involved in finding appropriate bloggers, gathering information, engaging with them and finally pitching them. Our mission has been to simplify this process and turn blogger outreach into a viable PR mechanism for any brand.