Blogger Outreach Roundup #8

Photo cred: assbach

Welcome to the 8th week of our round-up articles that will help you build up a strong PR/marketing campaign for your products/services using blogger outreach. From this week’s  blog posts we’ve learned a very important lesson:  when it comes to your product visibility, you need to use every weapon that’s out there.

Of course this also includes reaching out for influential bloggers that might just be that extra help you need in order to get the most online media coverage that you can. What is missing from my PR plan? How can I increase the visibility of my products in the online media? What should I do when reaching out for bloggers?

If one of these questions just popped into your mind, just check this week’s posts:

1. The first blog post for this week belongs to Samir Balwani, the author of Blogger Outreach Guide: How to get started. In this article, Samir shares with us the first steps you need to make in order to build up and grow your blogger outreach campaign and integrate it into your PR strategies.

2. The second article we focused on this week comes from Scott Hepburn, a PR consultant  from Media Emerging. Having a PR specialist sharing his opinion on how reaching out for bloggers is always a good thing.

3. If you’re thinking about boosting your online visibility, Krishna De the author of , might have the answer for you. The article is a case study about and how they cover the online media through blogger outreach.

4. The last, but not least, comes Catriona Pollard the director of Sydney public relations & marketing agency CP Communications with an article about tips for reaching out for bloggers from a PR point of view.

That’s it for this week. We hope you had as much fun reading the articles as we had rounding them up.

If you know of a good article, or you’ve written an article that you think should be included, email me at chris[at] .

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