Blogger Outreach Roundup #18

Photo cred: Christophe Verdier

Welcome to the 18th week of round-up articles. For this week, we’d like to offer you the chance to learn more about how you should manage your relationship with bloggers. Working with bloggers can be much easier when establishing a strong and long lasting relationship with them.

Without further ado, we give you this week’s posts:

1. First in line is Mark Davis the SVP and director of digital health at GCI Health. He points out why reaching out to bloggers is a valuable resource for the healthcare industry in the article Blogger outreach, PR and healthcare.

2. Second this week comes Justin Goldsborough from PR Daily. Whether you are a PR pro or just started working in this business, be sure to read about The 3 R’s of PR: Learn them and earn RESPECT. We consider this to be among the basics of what PR people should master if they’re planning to reach out to bloggers.

3. Our already traditional Heather Whaling from prTini is back this week with a brand new article meant to improve the way you pitch. This time, she is sharing with us some tips on How To: Pitch Group/Collaborative Blogs. If you read her previous articles we believe you’ll find this one useful as well.

4. In your blogger outreaching campaigns, one of the first issues you had to solve was regarding the rewards that had to be offered in order for them to write about your product. We are pleased to present you with A Frank Look at the Issue of Latino Blogger Compensation by Manny Ruiz. This might shed some light on the subject and give the guidelines for your future actions.

These are the articles we wanted to share with you this week.  Enjoy reading them, learn from the authors experiences and share your thoughts.

If you know of a good article, or you’ve written an article that you think should be included, email me at chris[at] .

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