Let’s face it – no matter how good content is if you are not talking about your audience, they are not going to read. They won’t even bother themselves to click on your post.
Here is what I mean…
Your audience starts getting bored when you only throw promotional content to them, whether it is a blog post or a newsletter. Too much promotional material make your readers left your website for forever.
But it doesn’t mean that you shouldn’t talk about your brand or services. In this post, I’m going to talk about the ways to personalize your content marketing without hurting your audience feeling.
Let your audience drive for you
Start writing the stories that your audience love to read whether it is a case study, tutorials, or a step-by-step guide.
How do you find what your audience wants?
Spy your competitors and check which types of posts on their website are getting lots of comments and likes. You can write on the same kind of content your blog with your flavour.
You can tell your audience how using your product can help them to solve their particular problem in less time. Or how they get better results and save money after using your services.
Make sure you don’t lose the track when writing. It should be like you are talking to your close friend and suggesting him to the best possible solution available.
Take them to your past
People love backstories.
Tell them your struggle days when you were not famous. You shouldn’t hide anything thing even if it were silly mistakes.
Be honest when you are telling your backstories with your audience. This is a great way to connect with your audience without distracting them. You can say to them the hurdles you overcome to take your business where it is today.
Storytelling is a great way to connect with your audience. And this is why successful people share their journey with their audience, so they can learn from them and avoid the mistakes that they had made.
Have a point
As a mentor, you should be clear in your mind what you are going to talk about to your audience.
You should outline all the points that you are going to cover in your writing, so you don’t let your audience clueless.
In other words, they should get for what they come to your content. For example – if you are writing a guide on how to start a blog, then it should have steps that one can easily follow when building a new blog.
Bottom line – if a story doesn’t serve, it can sound like gossip or rambling.
You should know how much your audience needs to know.
You don’t need to spill every secret, you know. You can make your audience believe in you without telling everything.
You should ask yourself the following questions when developing your presentation:
- Do I need to say that?
- Do they know me for this?
- Is it what I am?
Before proceeding further, you should have a clear answer to these questions. It will help you choose your words carefully without losing the track.
Control your emotions
If you can master in this one technique, you can win any battle you step in.
You shouldn’t flow in emotions when you are writing. It can be seen in your writing if you are frustrate, sad or happy. You need to learn how to control your emotions while creating content.
Remember, your audience wants you to present your thoughts in a way that they like, not you.
Don’t be too emotional when telling your stories; it will make your story fake.
Empower a transformation
Your audience is smart, and they can feel it if you are telling the truth or not.
You should avoid putting a spotlight on yourself as a victim or a hero. You are here to tell your audience how they can have a better life with your experience.
People love inspiring stories that relate to them. They want to read a post that encourages them to awaken the giant within.
Here is a beautiful story published by Jon Morrow on Pro Blogger that won audiences heart.
The reason this post’s massive success is – it connects with the pain of thousands of people who wants to skip their 9-5 job and live a happy life with their family. In this post, Jon explained that even after several odd conditions, he never gave up and living a successful life at his own terms.
Your writing should inspire people to take action instead of making them feel a helpless guy.
Selling yourself is an art, and you can be master in it by practicing.
Successful life coaches and motivational speakers advertise themselves using emotions and psychology.
They know how to sell without selling. Using the above tips, you can do the same.
Let me know what do you think about this post?