Author Archives: miteshsa

Proximity Marketing – Probabale Future of Digital Retail Market

Proximity Marketing

Proximity Marketing Marketing mix has influenced the world of marketing significantly. The concept of 4P’s- product, price, promotion, place by E Jerome McCarthy which was later changed to packaging, positioning, people and performance initiated remarkable growth and success to number of brands in the market. The new era brought with it the concept of proximity. The concept uses the geographical ... Read More »