Author Archives: Ana Maria De La Cruz

3 Major Impact of Voice Search on SEO Today

Voice Search

Voice search technology has taken the SEO industry by storm and for all the right reasons. Did you know that Google’s voice search has a 95 percent precision rate while that of the iFlytech speech-recognition system claims an accurateness of 98 percent? The technology has spread to smart TVs, the Internet of Things (IoT), home kits, smart thermostats, and now ... Read More »

5 SMS Marketing Mistakes and How to Avoid Them

SMS Marketing

Short message service (SMS) marketing continues to grow and expand. It allows businesses and people to get responses from each other and to keep the communication short and sweet. By using text message best practices, businesses can improve their marketing to their customers. However, there are some mistakes that businesses can make in SMS marketing. Here are five common mistakes ... Read More »

5 Ways to Proactively Improve Your Online Reputation

Online Reputation

If you’re running a business online, you need to take your online reputation seriously. The wrong news or review about your business could leave you scrambling to pick up the pieces. While it’s not the end of the world to experience an unhappy customer occasionally, taking the initiative to proactively improve your online reputation will help further along with your ... Read More »

7 mistakes you should avoid in your next email outreach campaign

Any well-established blogger will tell you that the most effective way of gaining organic traffic and getting conversions is  doing email outreach campaign. However, there are common pitfalls that can lead you down a spiral of no replies and gain you nothing but frustration. If you are a newbie, your messages will often be ignored when you reach out. This ... Read More »

Top 10 Digital Marketing Strategies you must follow in 2020

Digital marketing strategies

In 2020, businesses should look towards creating better brands in 2020. The normal digital marketing strategies such as conversion rate optimization, social media, and Role of SEO will have its greater impact. However, marketers will pay more attention to mobile marketing more than ever before. Here are some of the digital marketing strategies that will matter most in 2020. Big ... Read More »

What to look at a nearshore development company?

nearshore development company

Nearshore development company Technology has reached a level of great importance. Every action that we perform on the internet has been designed keeping the user-friendly interface in mind. Each company has its website for the same reason. The first impression of your company or firm is your website. To keep it free form errors and maintain its functions is upon ... Read More »

Ask Yourself These 5 Questions About Your Website


The New Year is quickly approaching, and it provides an opportunity for reflection and growth. Every December, people around the world take stock of their lives and make decisions about how they can improve – whether it is mentally, physically, or spiritually. In fact, January is named for the Roman god Janus, who was the god of beginnings and transitions. ... Read More »

How the Micro-Influencers Can Help Shape Brand Awareness?


What is the Impact of Micro Influencers for Your Brand Awareness According to, 17% of companies spend over half their marketing budget on influencers. The report also says that 89% of the surveyed businesses agree that the ROI from influencer marketing is better than other marketing channels. The significance of social influencer marketing as a means to increase brand ... Read More »