Tag Archives: pitching bloggers

Pitching your Way to the Bloggers’ Hearts

Although any of the steps involved in the outreach process are equally important, the amount of critiques, advice and chatter revolves around the pitch. PR professionals are trying to find the perfect balance between keeping it short and personal, but giving enough information, so the blogger can understand what the opportunity is about. Bloggers are usually complaining that the majority of pitches ... Read More »

Considerations for Pitching Fashion Bloggers

Bloggers are key elements in starting viral conversations that can spread information within the beauty and fashion industries. For our 110 roundup we found some interesting articles you should carefully read before starting or continuing your blogger outreach campaigns dedicated to the fashion and beauty online communities: Are fashion blogs transformed in virtual avenues for brands?  According to Macala Wright, ... Read More »