Tag Archives: pitch

Pitching your Way to the Bloggers’ Hearts

Although any of the steps involved in the outreach process are equally important, the amount of critiques, advice and chatter revolves around the pitch. PR professionals are trying to find the perfect balance between keeping it short and personal, but giving enough information, so the blogger can understand what the opportunity is about. Bloggers are usually complaining that the majority of pitches ... Read More »

Conversation Starters for Blogger Outreach

Hello everyone and welcome to our 111th week of roundup article! Engaging with bloggers means to develop true relationships, but it became more and more difficult to begin the conversation. They’re busy and they’re inbox is full of emails just like yours. Think of this before sending your pitch and before hopping for a reply. But let’s check out this ... Read More »

Blogger Outreach: Back in the Saddle

We think that by now it’s safe to say that most of us are back from their holidays and as we’re hoping to have a great year ahead, we’re also trying to catch up with our usual activities. For our 102nd roundup article we want to make sure that we provide you with all necessary blogger outreach guidelines in order ... Read More »

Influencer Marketing: Full Speed Ahead

Happy New Year everyone! We hope you all had a great holiday and you’re ready to make the best out of 2013. We started the year scooping out the Internet to find out the most interesting articles about blogger outreach as engaging with online influencers remains one of the most powerful marketing tactics for the year to come too. We ... Read More »

The Importance of Influence

Hello everyone and welcome to our 99th week of roundup articles. We’re already caught up in the holiday spirit thinking about presents and family. And talking about family… that reminded us of how important and powerful the influence that others have upon us is. That’s what marketers today have speculated and just like that a new form of marketing arose: ... Read More »

Blogger Outreach: Working on Weak Spots

Hi everyone and welcome to our 98th week of roundup articles. This week we picked our articles in such a way that they’ll address the three most important problems faced when dealing with blogger outreach: how to target exactly those publications that best serve your campaign, how to structure your pitch and how to improve your chances in obtaining a ... Read More »

True Influencers Are a Brand's Greatest Asset

Nowadays traditional advertising efforts are far from being enough in order to truly make a brand differentiate in the consumer’s minds. All modern marketing campaigns are integrating all sorts of tools and tactics, employing both online and offline media in order to make people notice them. However, the secret of a successful campaign is gaining credibility. People are tired of ... Read More »