Tag Archives: outreach

Successfully Working with Bloggers

pen

We’ve reached the 124th week of blogger outreach round-up articles. For this week we’d like to share some awesome new articles on how to identify the right influencers for your brand and ways to attract them to work with you. As a PR/marketing pro, this is one of the first priorities when setting up your online marketing campaigns, so be ... Read More »

Pitching your Way to the Bloggers’ Hearts

Buddies

Although any of the steps involved in the outreach process are equally important, the amount of critiques, advice and chatter revolves around the pitch. PR professionals are trying to find the perfect balance between keeping it short and personal, but giving enough information, so the blogger can understand what the opportunity is about. Bloggers are usually complaining that the majority of pitches ... Read More »

The Importance of Influence

whisper

Hello everyone and welcome to our 99th week of roundup articles. We’re already caught up in the holiday spirit thinking about presents and family. And talking about family… that reminded us of how important and powerful the influence that others have upon us is. That’s what marketers today have speculated and just like that a new form of marketing arose: ... Read More »

Blogger Outreach: Working on Weak Spots

jelly_beans

Hi everyone and welcome to our 98th week of roundup articles. This week we picked our articles in such a way that they’ll address the three most important problems faced when dealing with blogger outreach: how to target exactly those publications that best serve your campaign, how to structure your pitch and how to improve your chances in obtaining a ... Read More »

Common Mistakes in Blogger Outreach

mistake

The things that often get overlooked are usually the ones that we consider we know the best. We are telling ourselves that we have done them a million times before and somehow we forgot to give them the needed attention. In blogger outreach it seems that those mistakes are often related to pitches and engagement. There are plenty of articles ... Read More »

Blogger Outreach: Beware of Lazy Pitching

lazy

Hello everyone and welcome to our 84th week of roundup articles. As always we have scoped out the Internet to find the latest tips related to blogger outreach. We have found some really interesting suggestions that can help even the most experienced marketers to avoid falling into most common traps. Don’t forget, you need to be realistic about your promises, ... Read More »

Fine-Tune Your Blogger Outreach Activity

Radio

Engaging with bloggers it’s an activity that requires flexibility and a good eye for spotting each blogger’s personality and interests. Blogger outreach campaigns often need ongoing adjustments, because the effort needed for building strong professional relationships it’s not actually something you can accurately measure and predict. Welcome to our 83rd week of roundup articles, we hope you’ll enjoy reading the ... Read More »