Tag Archives: marketing

Proximity Marketing – Probabale Future of Digital Retail Market

Proximity Marketing

Proximity Marketing Marketing mix has influenced the world of marketing significantly. The concept of 4P’s- product, price, promotion, place by E Jerome McCarthy which was later changed to packaging, positioning, people and performance initiated remarkable growth and success to number of brands in the market. The new era brought with it the concept of proximity. The concept uses the geographical ... Read More »

Trust Building On The Social Media – How to Do It for Brands?

Trust Building On The Social Media

Social Media The success in marketing hinges around creating a brand that establishes a credible identity for the business. Once consumers know the brand, you have to build brand equity by gaining their trust that forms the foundation of the brand building. It is only possible through closer consumer engagement by using the channels of communications that build relationships with ... Read More »

Learn about Main Types of Shopping Cart Software and Their Characteristics

Shopping Cart Software and Their Characteristics

Shopping Cart Software and Their Characteristics These days, it is quite easy to set up an e-store and start selling goods or services extremely fast. However, if you don’t give enough time and efforts to study the main types of shopping cart software, it is possible to choose the wrong one, and it can make the operation of your e-store ... Read More »