Social Media Tools
Social media is wild. It just keeps changing and evolving and it can be hard to know what is trending, which platform is hot, and which provider is not. For that reason, you can use some help. Fortunately, there are a lot of programs out there you can use towards that end – it doesn’t matter if you’re a business or an individual trying to build up a following. Here a list of social media tools will be useful for you.
The first one we’re going to talk about is TweetReach. It does for you on Twitter what is so damned useful on Facebook – namely tell you how much reach your tweets actually get and how much exposure you manage to acquire.
This is vital information if you’re trying to figure out what #hashtags you want to use, how to word your tweets to get the most attention and what you can change to get your message out there.
If you’re working in a company it’s also a great choice as it lets you figure out what is working as a group and thereby know where to push harder and on what strategy to give up. You might even be able to use it to get funding by showing upper management what’s actually working!
It’s an oldy but a goody – Hootsuite is a single platform from which you can manage multiple social media accounts. Even better, you can use the same commands no matter what social media account you’re operating, thereby streamlining your commands quickly and effectively.
Even better, it will often let you do things that aren’t possible in the software itself. For example, you can now schedule tweets for your twitter account.
In this way, you’ll find you’ll need flicker around between pages a lot less often and can far more quickly see what you’ve scheduled and where you’ve still got work to do.
Who should you follow? What person has clout and what person does not? That’s what you need to use Traackr for. This tool will let you know who has serious pull and who does not, which in turn allows you to figure out which relationships you need to cultivate (as well as which are really a waste of time).
In this way, you know what influencers you want to interact with and how your interactions with them are paying off over time. A very useful tool if you’re trying to build your brand or just your online presence.
Another tool like Trackr, SocMetric has the added advantage that you can search based on brands and such so that you can really drill down and figure out not just who has a big following but also who is most relevant for what you’re trying to do or trying to sell.
The trick here is that you can look at certain keywords (as well as long tail ones) and in this way know who actually matters in that field and who you should therefore follow and get to follow you. In this way, you won’t waste your resources on people who won’t be that useful for you. And that has to be a big win for anybody who wants to more effectively use the limited time in their day.
“Oh god, another social media platform,” some of you mutter. “Why should I care?” Well, for one very good reason. And that is that Google+ is automatically searchable by – you guessed it – Google. In this way, whatever you’re creating isn’t just limited to the world that is that social media platform. Instead, any text you put on Google+ is out there in the sphere and can be consumed by anybody who is interested in what you’ve got to say.
In this way, you don’t have to double up and your individual posts on Google+ can end up becoming useful traffic sources for your brand further down the line. It doesn’t matter if you want to write my essay or create extra connections to your website so as to boost your SEO.
If you’re trying to follow in real time what’s going on with a blog post you’ve put out there, or a campaign you’ve launched, then you want to use Social Mention. This piece of software will show how what you’ve created bounces around the social media web, so that you can follow who is sharing your content and why they’re sharing it.
This will allow you to quickly respond to new developments and hopefully push your content that bit further and that bit wider. In that way, you can’t know who you’ll reach. But you’ll know that it’s far more people than you otherwise would.
And as an added bonus, you get to see how your stuff develops. And that can be both fascinating and valuable.
Want a tool that can easily search social media as well as the blogosphere? Then you need to get Ice Rocket. If you’re a blogger this is a great tool that you can use to do the research you need when you’re writing up a new article. Even better, it allows you to create outbound links to highly valuable sources (and hopefully get them to return the favor).
Even better, it allows you to connect with new blogs that you think are interesting and hold promise. In this way, you’ll be building a social network of your own that you can use to boost yourself and help boost others.
The problem with most social media websites is that you’re not quite sure what’s actually going on most of the time as a lot of the moving parts are hidden from view. With these social media tools I’ve just outlined, that changes. You’ll have a better understanding of what’s going on and in that way you can take more informed actions.
Sure, some of them will cost you some money – but sometimes you’ve got to spend money to make money. What’s more, in the long run they’ can be an amazing investment that can push your through the cacophony that’s the internet and into the light at the top of the mountain. And once there, these social media tools will earn themselves back a thousand fold.
Do you know other social media tools? Please share them in the comment section below.