Considering the fact that the number of social media users is expected to grow by 2.95 billion by 2020, it is apparent that social media is here to stay. And almost all of them have apps.
However, with countless apps being launched every day, it can be hard to figure out which ones are worth downloading. The right application can make your business or social life more manageable, but finding apps that have just the right balance of features, looks and functionality is like looking for a needle in a haystack.
So to cut your search short, here is a roundup of the most useful apps for 2016
With over 1 billion active users worldwide, Facebook Messenger is a powerhouse app which is why it deserves the top spot. Facebook made a smart move when it separated Messenger from its main app back in 2014. And since the separation, Messenger has advanced beyond text messages. You can use it to send videos, animated GIFs and even carry out financial transactions.
This image sharing app has over a 100 million users to date, most of which are women. It describes itself as a “world’s catalogue of ideas” where users can “pin” images of anything that interests them and share them on virtual “boards” that other users can follow. Even businesses use it to promote everything from menu items to pet insurance and cosmetics.
The popularity of Pinterest proves that visual content is a desirable trait in social media apps. Canva is another tool that specializes in visual content, but with a difference. It lets users create visuals themselves by providing them the tools for it.
The Canva app for the iPad has a design that is more polished than its web based counterpart and has made it convenient for users to create stunning designs on the go. In addition to various templates, like a Facebook cover banner, the app also lets you edit and add photos from your camera roll or choose any image from its one million strong libraries.
Yik Yak is a social community driven app that is quite popular on college campuses. It offers users complete anonymity which gives them the chance to let their opinions loose on the network. Yik Yak is completely location based which means that leaving town would separate what the app calls your “herd.” You can set your own herd with the app, up vote comments and even load photos but bans users from sharing personal information.
WhatsApp was and continues to be one of the best messenger apps on the web, which is probably why Facebook bought it for a staggering $19 billion. It was the one of the first apps to allow users to send text messages through the internet for free instead of relying on paid cellular networks. In addition to video and image sharing, a recent feature also allows users to send voice recordings. The app has around 9 million users and that number continues to grow.
Another contender for biggest messaging apps for this year is Snapchat which boasts of more than 100 million active users. Snapchat doesn’t have a web interface which means that it is only accessible as an app. The brand’s CEO explains that the basic premise of the app is “…all about talking with pictures and expressing yourself in the moment.”
Whenever there is a news break, you can bet that someone has probably tweeted about it already. Twitter has changed the way news spreads and its app provides users a way to tweet conveniently. Even businesses use its 140 character limit to promote themselves, interact with clients, and release the latest news.
Social media platforms have transformed the way we communicate. And their influence continues to grow especially in app form.
Author Bio: This article is written by Michael James. He is social media marketing executive in a software development company. He used many social media apps in his job for several activities. He likes to share our experience on different online channels.