Make Social Blogging Work
Social blogging and social media technology is in full swing right now with many bloggers using the different platforms to grow their blogs. The most popular platforms currently are LinkedIn, Twitter, Facebook and Pinterest. These social outlets provide bloggers with a way to share their posts and connect with other bloggers in their industry. Here are some ways you can use social media to your advantage and grow your blog exponentially:
- Post relevant material. Readers will always come to your blog or seek out your work if you have something valuable and relevant to share. Don’t focus so much on “selling” the reader, but put your energy into sharing good, useful information. The reader will reward you by coming back to see what you have to say, over and over again.
- Don’t over-share. In this day and age of social blogging and social media technology, that’s not hard to do, but for bloggers, it’s best to proceed with caution when you blog. While readers may indeed enjoy reading what you have to say, it’s not necessary to blog about every small detail of your life or even your business. Save your sharing for the larger, more significant announcements and articles.
- Incorporate videos. YouTube is a great outlet for those vloggers (video bloggers) who want to say something more than they want to write it. And not to mention that readers are excited to watch YouTube videos! Also, videos are a great way to break up the monotony of written content with social blogging and also a great way to stand out from the crowd when you (may be) in an industry that’s already saturated with content.
- Interact with other bloggers. Find relevant blogs to yours and make a connection with the blogger. Leave comments (where appropriate) and when the timing is right, introduce yourself. Making connections within the blogging community is a critical step to the success of any blogger. You’ve just got to make sure that it’s done right.
- Use images and photos. You don’t have to be a great photographer, you just need to be able to find relevant photos. Post images that connect with what your post is about and make sure the images are inviting, engaging and most of all, copyright-free if you are using free images. Also, don’t forget to always place a credit link in the body of your post or article when you are using images.
Social blogging is on the rise and doesn’t look like it’s going to slow down anytime soon. Bloggers need to prepare their sites for full social media interactions and ride the trend of social blogging.
Do you have social media accounts on all of the major platforms? Which ones work well for you? Are there any you’d like to get more results from? I’d love to hear what you think about social media blogging. Send me an email at bridget [at] blogdash dot com or come find me on our BlogDash Facebook group page, Blogger Outreach. I can’t wait to hear from you!