What Does Web Hosting Have to Do With SEO? Here’s What You Need to Know

What Does Web Hosting Have to Do With SEO? Here’s What You Need to Know

Web Hosting VS With SEO

The role of search engine optimization (SEO) at the core of internet marketing is irrefutable. So important is SEO that it has grown into an industry of its own. Search has become more important as more online businesses position themselves to get a piece of the shrinking niche markets. If you are finding it hard to reach your target market, it is likely you have not invested in a good SEO strategy. Still, it could be that you have a good strategy in place but your web host is letting you down. This is a pitfall for most website owners because the crucial role of web hosting in SEO is still not being emphasized. If your web hosting service is not reliable, you are most likely not meeting your SEO goals and this is in turn ruining your business.

The Place of Search in Internet Marketing

To appreciate the importance of good web hosting, you have to first look at the reason so much prominence is given to SEO. For your target customers to find you, you must be visible on search engine results pages for your target keywords. Over 93% of all online experiences start with a search engine and if you are not investing in increasing your presence on search, you are losing out big time.

A HubSpot Survey says that 75% of internet users don’t scroll beyond the first page of SERPs and this means your business doesn’t exist if it is not appearing here. While social media and other marketing techniques receive lots of attention, search still remains the #1 driver of traffic to websites and this is motivation enough to invest heavily in the same.

Web Hosting in SEO

The crucial role of SEO in online marketing cannot be overemphasized. It should be at the core of your marketing strategy if you want to leverage the growing numbers of internet users. While there are many factors that play into making an SEO campaign successful, web hosting is one of the most ignored albeit critical SEO factors. When it comes to implementing an SEO campaign, most of the focus is on the techniques while ignoring the fact that your website runs on a hosted platform.

Web hosting drives blogs, business websites, ecommerce websites and community sites and should in fact be a prominent component in your SEO campaign. To appreciate how important web hosting is to your SEO efforts, consider that among the latest Google SEO updates, speed is now a factor in its search ranking algorithms. This means if your website is fast, you have an advantage over the competition.

For your website to load fast, you must have a reliable web host. Speed is one of the factors that determine user experience (UX) and if your web hosting package is not good enough, you are bound to note a high bounce rate. Worse still, your ranking on SERPs for target keywords will fall because search engine crawlers will instantly note the slow loading problem.

In summary, web hosting will impact your SEO efforts in the following ways:

  1. Site Speed

A dedicated web hosting package guarantees that your website is fast and this is the dream of every marketer. Internet users are spoilt for choice and if they can’t get through to your content, they will just go with the competition.

A recent report by Kissmetrics quantifies the impact of low page loading speeds; the report says 79% of website users who have trouble loading a page don’t plan to return. The same study says over 50% of site visitors turn away if the site takes more than 2 seconds to load. A 1-second delay in page loading translates to 7% reduction in conversions, again highlighting the importance of choosing a reliable web hosting service.

  1. Uptime/Downtime

No one likes to visit a website only to be told it is not available. This is the ultimate business killer because every second you are unavailable translates to potential loss of business and some of these customers will never return. Choosing an unreliable web host can lead to high rates of downtime, which affects your SEO efforts. A good web host will provide very high uptime guarantees and this is what you should go for.

  1. Technical Support

Whenever you have a technical glitch on your site, your web host will come through at any time of day or night. If you have a good web host your site will always be running optimally, which boosts your SEO campaign.

  1. Security

Web security is a big issue today and in case of spam or malware attacks, your business might lose critical client data. To enhance your site’s security, make sure your web host offers security features to avoid penalties by search engines.

Web hosting is critical in search engine optimization (SEO) and you need to find the best service to boost the performance of your online business. The best web hosting service offers security, high uptime guarantees, fast page loading speeds and so much more. With a dedicated web host package, you have an invaluable partner to help you stay ahead of the pack in your target market.

About Author: Maria Jones is a Google SEO guru and a renowned web hosting specialist. She has experience in the industry. Maria currently lives with her family in Miami. Visit her blog by clicking this link.

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