Each day millions of people go online in search of service providers exactly like yours- but are they able to find you? From searching for the perfect ratatouille recipe to locating a trusted mechanic, the first place we go to find that thing we need is Google. Due to which many of us strive hard to show up our business’s websites on the first page of the popular search engine. Basically, we do everything we can to be listed at the top of Google’s search results.
The power of Search engines cannot be ignored at any rate for bringing people to your business. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. Initially, getting a Good placement in Google search results may be difficult but not impossible. However, one of the main challenges faced by many entrepreneurs is that they aren’t much well-versed in how to communicate with robots that control the algorithm behind Google and Bing.
I am sure your business is best at what it does but one needs to follow a set of concrete steps in order to maximize their Google exposure.
First, know the difference between search engine marketing (SEM) and search engine optimization (SEO).
SEO is the practice of testing and improving digital content to organically make your website more visible in search engine results pages (SERPs) whereas SEM can be considered as an umbrella of paid marketing campaigns — marketers within companies can bid to rank for keywords that their target audiences are searching for. Moreover, marketers pay for these advertising placements on a pay-per-click (PPC) basis.
“The biggest pitfall that small business owners experience is a misunderstanding of what SEO and SEM is,” says SEO experts. As a result, they are unable to identify where the right customers are and how to best relate to them. For example, being a small-mid size company, if your business is competing with bigger companies and marketing budgets- SEM may be out of your company’s reach or you may require prioritizing how to allocate investments towards paid and organic campaigns.
Ways to Get Your Site Found On Google
Apart from this, here down below I would like to mention a few steps that must be taken in order to get found on Google.
- Focus on local SEO– Small businesses are always advised to focus on local SEO. All one needs to do is set up your Google My Business profile and register your company on local, high-authority business directories. I personally feel, its good SEO practice to make sure that your company name, address URL, phone number, etc. Many businesses lose SEO juice because they register their businesses under slightly different names or inconsistent phone numbers.
Next one requires to do is choose domain URL extension especially something that reflects your target market. For example, if you focus on French market then choose an .fr extension, as people tend to trust websites using their country’s extension vs. websites that use a more generic audience like .com or .net.
Last but certainly not the least, create social media profiles for your business right from the start. The consumer mentality says that if they see your Facebook page active, with customers interacting with your company, they’ll help you rank higher.
- It’s a digital maze, Be wary of taking wrong turns– Are you well aware regarding the fact that Google make use of hundreds of variables in order to determine how web pages rank against one another for both paid campaigns and search engine result page listings. Content and backlinks are the two most important aspects of the ranking of your website. So, put a lot of content on your website, especially the homepage. Next, make the content about the service you offer, the city you offer it in, and the customers you offer it to. Don’t forget, precision is quite essential – and ranking on that front page will be a priority.
On that note, Caleb Ulku says “SEO is about giving Google’s algorithm the signals it needs to rank your website higher. SEO is a zero-sum game, meaning there are exactly 10 websites on the first page of results and almost 95 percent of clicks go to that first page. If you aren’t doing enough SEO to get onto the first page, then you’re just wasting your time and money.”
- Make your content do the heavy lifting– Always keep in mind, you are creating a website for humans but it’s a robot reading your webpage. Hence, it requires to be properly structured such that Google’s search crawler categorizes it correctly. For this what can be done is? Know your code, use descriptive <title> tag, a well formatted <meta> description tag, and include at least one <h1> header tag. Use human-friendly search keywords. After all, it’s the words and short (or long) phrases that people would use to search for your website. In case, if you don’t include your keywords in those structures, there’s a very good chance Google will miss the point of your page, or rank you on page 100 of the results, where nobody is ever going to find it.
Above all, think of your customer
It is very easy to fill up a website with the language you use between you and your peers every day, but don’t forget that’s not normally how your customer speaks.
I hope you learned something from this article. If you have any comment, please use the comment section below.