Thinking in hiring a SEO firm?
If you own a fairly large business, you might want to hire a professional to do your search engine optimization in-house or you may consider outsourcing all your SEO activities. If, on the other hand, you own a small business, you may consider working with an SEO consultant to help you come up with good strategies that you can implement on your own.
Whichever the case, you need to pick the right SEO firm for you to get the best results. Below are some tips that will be useful in the process of hiring.
Carry out your own research
When hiring an SEO agency, it is important that you have a good understanding of what search engine optimization is and what SEO services entail. This is because you want to hire a company that not only plays by the rules, but also makes use of up-to-date strategies that will lead to great results. You can start with the SEO Starter Guide or Google Webmaster Guidelines.
Once you understand the basics of how SEO and search engines work, you will know that a responsible agency will not promise you quick results. Holistic SEO takes some time before the results become apparent.
Talk to more than one firm
You could engage the services of the first company you talk to and get lucky. However, that’s risky. It’s a good idea to invest more time in talking to a few more firms. You may or may not find a better company among the others you talk to. Either way, you’re better off exploring more options.
Don’t just email the company – call
You need to be sure that the professionals you hire are people you can work with. Email has its advantages, but having a conversation over the phone assists in building a rapport. The queries in the initial phone conversation should be two-sided. Ask the NYC SEO authority about their experience and find out what methods they use. Similarly, they should have questions about your company, its target audience, history, competition, and your other marketing efforts among other things.
The agency can only perform effectively after getting to know your business in order to create a strategy that is relevant and personalized. Therefore, when considering SEO firms, you should give priority to the ones that take time to ask you these types of questions.
Obtain references and get in touch with them
A leading SEO firm should be ready to give you a list of references and their contacts. Contact the references and find out how happy they were with the services provided to them by the SEO firm. A quick email or phone call can prove very useful and can save you a lot of money and time.
Look at case studies
Ideally, you should go for an SEO agency that has recently had success working for a company similar to yours. However, it might not be easy to find one. The next best alternative is identifying a firm that has case studies relevant to yours.