No matter what people say, search engine optimization (SEO) is still alive, and link building strongly remains as a solid contributor towards SEO success. Those who found themselves unsuccessful and believed SEO is dead are the ones who failed to get adapted to the ever-changing rules of search engine performance and the increased demand for skills, tools, and expertise to survive.
A few years back, it was possible for anyone to buy the desired ranking on search engines. However, that time is long gone. Quality and persistence are the keys to SEO success now. There are countless strategies on link building. Here, we will discuss top 20 from experts for the strategists and businesses to try out for a better search engine performance.
SEO link building tips:
1- Do active blogging
Don’t do blogging for the sake of doing it with one or two posts. If you maintain your blog, keep it alive. If not daily, at least do postings on a weekly basis. Focus on your niche and aim at what exactly your clients and customers need.
2- List the site on directories
Directory listing is not mandatory for SEO now, but there are a lot of directories offering real value to the users and search engines to identify the exact category of sites and pages. A directory not only gives a chance to get a back link, but also offers useful information to the users about your relevance.
3- Keep on posting quality guest posts
There are a lot of third-party sites accepting quality articles as guest posts. However, before posting a guest post, ensure that:
– The site or blog is relevant to your niche.
– Article is generic and informative, not boasting about you.
– Make the guest posts professional, well written, and interesting to the target group.
4- Use the Skyscraper technique
This is one of the popular link-building techniques, and it is carried out by finding other’s contents and topics that are performing well in the social media. There are many online tools to do this research. Posting articles referring to these popular topics can enhance your visibility, but ensure that what you do is always relevant to your niche.
5- Provide testimonials
You may have several service providers, vendors, and product manufacturers associating with you in the day-to-day operations. Why don’t you think of offering them some testimonials? This is a mutually beneficial affair as you also get advantage form the back links you leave on their site.
6- Link building through resource pages
Various blogs and sites have resources pages, which lists useful resources related to their niche. The blogs offering resource pages will directly link to the content pages than to home pages.
7- Use interactive data
Interactive data, which communicates lightly and easily, is the major attraction of internet users. Try to create some interactive data about your products and services, and it can yield a lot of social media likes and links.
8- Interviews and discussions
Each interview and discussion featuring you can get quality back links. Overtime, it can help you to get recognized as a leader. However, it takes time for recognition, but once you reach this position, link building may work in an autopilot mode.
Infographics is the new vogue of online interactions, and it can also be the best bet in quality back links. As you think of it, creating infographics is not expensive now, and there are free tools available online for you to try it out yourself.
10- Social amplification
You can try creating pillar content and promote these through social media to get more links. Prepare interesting and useful content for social media and incorporate strategies to make it as viral as possible.
11- Create a service or product
As a rule of thumb, offering a good product or service can naturally yield a lot of links. It requires a bit of time and money, but the results overtime can be awesome in terms of relationship building.
12- Competitor back links
This is a tactical approach to SEO by using link monitoring tools and keyword research to identify the competitor back links. You can try to replicate such quality back links to get more quality results.
13- Getting Wikipedia back links
The top result for almost any search on Google is from Wikipedia. It is the wealthiest information repository on the internet, and the major attraction of it is that anyone can contribute to the pages and build back links. However, remember that all your content is manually verified by administrators and those without relevance get a knock-back.
14- Broken link building
Finding authoritative sites in your niche and checking for broken links is a classic link building approach. You can contact the webmaster for broken link information and offer your links. This is a highly recommended tactic applied by SEO pros.
15- Private blogging network
It is a serious affair, which will cost a lot of money and time to build successfully. But if you succeed in this effort to have a private blog network (PBN), you can easily create links from many leading sites and rank them.
16- Link building through expert round-up
Expert round-ups can help you get better attention. It is also good to get more traffic, link building benefits and social media performance. There is also a reverse approach to try out in this by participating in the round-ups and establishing your expertise in the niche.
17- Link building in the neighboring markets
Link building in the closely related niches also will help you enhance the SEO performance. Say for example, if your niche is Finance, it will be good to create links in real estate or banking to enhance your performance.
18- Creating link worthy assets
You need to have relevant pillar content for this, which can be text or infographics. The key here is to create some relevant content, which other people in your niche would like to talk about and connect to.
19- Blogger outreach
If you have some relevant pillar content, try to reach out to the reputed bloggers in your niche to showcase it. This is one of the best link-building and online marketing strategies now. You should target as many bloggers as possible instead of focusing on the same blogger all the time.
20- Be the news breaker
Make it a habit to break the news and promote it for those who are interested. This will create a higher link exposure. If you are in SEO niche, keep a track of all new Google updates and share them first. This will help you appear as a pro and get quality back links easily.
The above link building strategies primarily focus on external links, but it is also important to have relevant internal links to ensure a smooth link flow through all your relevant content. Internal links will help the users find the most relevant content, and will ultimately help you to get sustainable traffic.
21- Get the most relevant link building strategy
There are many strategies to build your link in the relevant website as yours. The relevant link building strategy is the most proficient one as it gives you an enormous amount of traffic in to your website. For instance if the website is related to writings or press then the back links from any reputed online magazine like T Magazine, Verve, and article hub (http://www.articlehub.us/) will do the needful.