Just like fashion web design reflects time, Web design has evolved at a great rate though it is believed to still be at its infant stage. With the very first website published in 1991 by Tim Berners-Lee a British computer scientist, in those days there was different information on different computers, but you had to log on to different computers to get at it. Also, sometimes you had to learn a different program on each computer. Flash was introduced by macro media in 1996 with the intention of attracting more visitors using multimedia which rather delivered the opposite.
Dynamic language PHP gained popularity with PHP3 release in 1998. The text-based first website marked the beginning of a digital revolution. The function of the early website was purely informational, largely comprised by texts and needed to be built for less than Steller connection because there was no anything like high speed internet which is something that is obsessed by most developers today.
In 2000 the W3C recommended the second release of Java Script and by 2002 nearly all browsers supported it. Still in the early 2000s there was an increase of support for CSS which allowed separation of content and design; this made it easier to maintain a website, less code, more flexible and quick to load. Today two thirds of cellphone users access the web from their mobile with a rapid increase in minimalism, flat graphics, blended topography, back ground images and use of UX design. As technology and consumer demands evolve, so does web design. This attracts new trends in the industry. Here are some of the latest trends in web design.
Closed design has been in use for a long time but now open design is gaining more popularity. Open composition in web design provides the illusion that the page continues beyond the monitor creating interests and sparking the user’s imagination. There different designs that are appropriate for different types of websites. Web designers understand the core demographics, brand culture and target audience. This allows them to combine both open and closed designs and draw attention to important information.
Combination of open composition and movements effects create visual interests which help with social sharing, user engagements and SEO.
USING ASYMMETRICAL DESIGNS
Asymmetry is the lack of equality between two halves. Asymmetry is one of the most impactful concepts in design with its attention-grabbing technique that is interesting and thought-provoking. Web designers are adopting symmetric layouts that are not perfectly balanced on the left and right sides. One place where asymmetry is beginning to bloom is in minimalism design trend. With designers using so much space it is easy to balance a simple object or image against a larger white and dark background.
CREATING RICHER BACK GROUND AND PATTERNS
Backgrounds are one of the core values that determine how visually interesting the website is. Backgrounds usually hold the theme of the website . A rich background is one with a large image and containers of content are layered on top of the background with effects pushing more boundaries with cool geometry, a symmetrical pattern and abstract art. Modern background styles include;
- Geometry on photos
Geometric elements should be placed to help draw the eye to the right part of the image or lead users to a specific action.
- Shades of grey
Switching up a minimal-style design is as easy as adding a little gray. Instead of a barren, white background, more websites are popping up with pale gray backgrounds with an otherwise completely minimal design pattern.
- Layers of bright colors
Color blocks can also be used to create a layered background this draws users into design to adding visual interest to a space that might lack images or other visual elements.
A back ground doesn’t have to be a solid image or color. It can be a combination of elements positioned in a way to create perfect balance you can also include a hero image that doesn’t take full width of the screen with more white space than on the other side.
- Abstract art
Abstract art combines colors and shapes and swashes for a fun visual that might not look like something your used to. Every visitor on your website should be able to find something interesting that grabs their attention.
THE USE OF MORE BRIGHT COLOURS
Color always has a direct effect on our motions. In the past years’ website designers have been careful about colors they use in creating a website. They mainly focus on the total visual effect that a web site has on people. With a mindset that too many bright colors might cause a weird psychedelic effect. However, in the world of evolving technology, people today are taking bold risks with color. The spectrum of colors used in website design offers a lot of different variations which can be blended by placing saturated vibrant colors against a dark back ground.
USE OF ANIMATIONS AND MICRO INTERACTIONS
In UX, what matters is how you deal with users and how they feel when using your product. A good animation has to communicate status and provide feedback, enhance the sense of direct manipulation and help people visualize the results. Micro interaction provides users with needed feedback and understanding of ongoing process. Micro-interactions have the power to encourage users to actually interact; keep on browsing, like, or share content, just because it’s attractive and they don’t want to leave your site.
BLENDING MOBILE AND DESKTOP PATTERNS
For every one who has ever used Photoshop or illustrator is aware of the blend modes. Blend modes in CSS have been promoted by Adobe platform team with interesting features like CSS filters and masking.
The sixteen blend modes in CSS allows designers to specify blending between back ground layers. Other platforms such as Chrome, Opera, Firefox and Safari support background blend mode and mix blend mode on mobile and desktop.
In conclusion, web design trends cannot be exhausted with each year having its new trends. Don’t miss out on the 2018 web design trends.