Sins Of Guest Blogging
Guest Blogging has become one of the most effective and popular means of propelling writers to the very top of the Blogosphere. The prospect of exposure to vast new audiences and the traffic it brings has proven irresistible to many, but budding bloggers often struggle to successfully feature their work on external sites – and it could be down to indulging in one, or more, of the ten deadly sins of writing on a guest blog.
Here we will take you through the deadly sins, and advise you on how to steer clear of falling into the traps that risk rendering your hard work fruitless.
1. Writing for the wrong blog
A little perspective goes a long way. In order to know what blog you want to write for, you’ll need to know what you’re aiming to achieve.
There are thousands upon thousands of guest blogs to choose from, so you have plenty of opportunity to pick and choose. If your aim is to drive big traffic to your website focusing on general subjects, then it’s advisable to pick one of the larger more reputable blogs. But if you’re more interested in engaging with a smaller but dedicated audience on a niche subject, it’s worth looking to find a blog where your ideal readership will be.
2. Failing to engage your audience
Guest blogging places you in uncharted territory. You leave the comfort of your own blog and core readership and place yourself and your work in front of a large and unfamiliar audience.
It’s important to remember that you’re not writing for yourself here, and that your readers will be looking for reasons to check out more of your work. It’s worth taking a look at some of your target blog’s more successful posts to get a taste of the sort of content that its readership enjoy.
3. Writing without a purpose
If you delve into the world of guest blogging without an idea of what you want to get out of it, you’re running the risk of creating unfocused posts with little direction.
Would you like your guest posts to improve your search engine rankings? Or to encourage new readers to subscribe to you? Or to increase your social presence?
Writing with an aim helps you uniform your content in a way that, in turn, helps you achieve your goals. If you would like people to connect with you on a social network, be sure to make your readers aware of your presence. If you would like more subscribers, ensure you reference other relevant pieces of your work.
4. Sloppy content
Sloth is a well-documented deadly sin, and it fits comfortably onto our list too. Through guest blogging, you’re able to put yourself in the shop window for a massive audience that otherwise would be difficult to tap into. Yet some make the mistake of saving their best work for their own blog.
For those who produce lazy content for external blogs, it’s worth remembering that if you want to gain new and dedicated readers, you must respect them enough to ensure you’re giving them a quality, grammatically correct, read.
5. Neglecting your Bio
Your Bio is your hook. After a good read, the audience may want to know more about the author, to see if it’s worth them checking out more of their content. This is where you can introduce your personality to the readers.
Sometimes it’s easy to neglect your Bio in favour of focusing on writing, but you can really sell yourself and your website by simply adding a few lines about yourself and what your site has to offer.
6. Forgetting to show your own blog some love
For some, the lure of the exposure that comes with guest blogging is such that they forget to take care of their own blog. Backlinking some impressive traffic back to your website is great, but it’s not much use if the reader is put off by a dormant homepage.
7. Putting readers off with a boring title
This may seem like a little hurdle to overcome but don’t underestimate the power of an effective title. On a guest blog that publishes huge amounts of guest posts every day, it’s pivotal that you stand out from the crowd.
Make sure your headline is alluring and punchy (without making promises that it can’t keep), and you’ll have a winning formula for drawing in interest.
8. Failing to adapt to your target blog
It can be easy to forget that you’re writing for an external publication. Remember that the guest blog you’re posting on will have its own personality, audience, and style. Using slang words on a business-oriented blog runs the risk of alienating readers – and likewise, using lots of business jargon on a more informal blog too.
9. Spamming inbound links
The chances are that you’ll want your guest blogging to bring more exposure to your own blog, but don’t commit the deadly sin of bothering your readers with too many backlinks, or posting irrelevant links back to your site.
There’s nothing wrong with wanting to put yourself on the map, but make sure you don’t undermine your work with spammy links.
10. Failing to sell yourself
On the flipside, if you use zero backlinks then you run the risk of failing to bring traffic back to your blog entirely. Don’t be afraid to promote yourself and your writing ability. Ask yourself why readers would want to visit your website after seeing your guest post? Make sure they can see that you’re a competent and knowledgeable blogger that they can’t afford to miss out on reading more of!