Bullet Points are one of the most powerful tools a marketer can use.
If that sounds silly and you think bullet points are nothing but cute little organizational tools, it’s time to learn how becoming a bullet point writing wizard will make your content that much stronger than your competitor’s.
Simply put, the purpose of inserting strategic bullet points into your content is to keep your audience reading and hooked to your site. By sectioning out key points of info in a way that your readers can easily lock onto, it’s much easier for them to stay focused than if they have to slug their way through paragraphs of text that are essentially thick walls of words.
But like with anything else, if you don’t know what you’re doing and create bullet points that are boring or weak, your reader will bounce off your site as fast as he can click a mouse key. After all, readers don’t just scan content to see if it’s worth reading, they also do it to as a way to validate skipping it over.
But don’t worry; becoming a master bullet pointer writer isn’t all that tough.
Here’s five ways to write those magic points to get you going:
1) Internal Fascinations
Once you’ve got people reading your content, you want to keep them there to increase your chances of getting a conversion. That’s where internal fascinations come in. Designed to compel visitors to read all the way through, internal fascinations sell your content by working as teasers to capture their attention. This is especially useful for longer articles where it could be more of a challenge to hold a reader’s interest.
Here’s an example:
In this article you’ll discover:
- 5 counterintuitive strategies the will boost sales
- How you’re not like everyone else and that a big advantage
- 3 ways to streamline your process in order to develop a killer product
2) External Fascinations
Typically inserted into sales copy promoting membership sites or information products, external fascinations are designed to act as headlines in order to encourage a call-to-action. In addition, these types of bullet points, also referred to as “blind” bullets, specialize in teasing about what’s contained in the content to generate interest, while at the same time, not giving away the substance of what is being discussed in the article.
And if you want to take it a step further, within your external fascinations you can include an offer of a free written, video, or audio report that’s tied-in to performing some sort of conversion such as signing up with your email address.
3) Authority Bullets
A clean, easy-to-scan way of presenting the information that validates your content, authority bullet points demonstrate your expertise on the particular subject. But you need to be careful not to write your authority points in a dull, fact-by-fact manner. Instead, if possible, try to turn the raw data into something that’s both interesting and smoothly written.
Here’s an example:
Want to know how uncommon it is for someone to actually read a book? Take a look at these illiterate gems of data:
- For a lot of college graduates, reading stops once you’re handed your diploma as 42% of grads never go near a book again
- You’ve graduated high school? Now you can join the 58% of U.S. adults who never touch another book once they’ve entered the grown up world
- Are you part of a family? Then guess what? There’s an 80% chance no one in your family read a book last year
- If you’re walking past a bookstore, just keep walking. That way you can keep up with the 70% of U.S. adults who haven’t stepped inside a bookstore in the past five years.
- Don’t like reading all the way to the end of a book? Don’t sweat it. Neither does 57% of everyone else
4) Cliffhanger Bullets
Like any good TV show cliffhanger, cliffhanger bullets foreshadow and get the readers interested in your future content.
One way to use cliffhanger bullets is to close out an installment of a content series with a list of points that will build readers’ anticipation for the next batch of content within the series, this will help build the readers’ anticipation while motivating them to sign up for subscriptions. Additionally, cliffhanger bullets are a great way to set the stage for your next launch or upcoming promotion.
So for example…
In our next installment, I’ll show you:
- How to cut the flab out of your sales copy by eliminating dead weight words
- The 2 critical elements that go into creating killer content that will reshape your site
- The four basic questions you should ask yourself to whip up eye-catching headlines
5) Bullet Chunking
With attention spans getting shorter all the time, you want your content to be as easy to absorb as possible. A great way to ensure this is that by siphoning bullets of key information out of your compound sentences you can significantly boost your contents readability.
One thing that’s important to remember when bullet chunking is to start each point in the same type of speech and being grammatically consistent.
Use captivating bullet points to:
- Motivate readers to download an offer
- Prompt a visitor to click on a link
- Draw visitors deeper into the content they glossed over
- Spark a relationship with a new visitor
- Drive visitors to respond to calls-of-action
- Compel a visitor to subscribe to you site
And There You Go
Remember, the more seriously you take these tips when inserting your bullet points into your content, the better the chance your readers will not only read through them, but they’re also more likely to feel like they benefited from them as well. After all, the last thing you want is for your points is to undermine your content and work against you – readers can get turned off real quickly if content isn’t easy and interesting to absorb. So practice and study how other bloggers/content marketers incorporate bullet points into their work; the time you spend will be more than worth it and you quickly build an audience that loves your site.
About the Author: Samantha Brannon is an entrepreneur and freelancer. She is also a co-founder and writing editor at Trust Essays writing service. Samantha loves self-education and rock music. Connect with her via Twitter