Social media and content marketing are two practices that go hand in hand for developing a strategy to increase a business’s online presence. Social media is not only a means of communicating with targeted demographics, but it is also an option to obtain feedback. Social media users from around the world log in daily to various social platforms. In a recent study on daily login statistics for social media, it was recorded that, 70% of users log onto Facebook daily. Facebook is closely followed Instagram with by 59% of users logging in, 38% of users logging into Twitter and 27% of users logging into LinkedIn.
Businesses looking to establish an online presence via social media need to prepare a content marketing strategy ahead of time. For many companies, this will involve having an established website that users can be directed to through social media. It has become a crucial part of content marketing for businesses to establish and continue to grow their social media followers. Social media can formulate positive rapport and relationships with customers. It is important for businesses to promote and post consistent new content on social media and regularly update the company’s official website. This improves relevancy and transparency and will show customers that your business is reputable.
A social media account that is updated with old content or is rarely updated at all can leave a negative impression on followers and potential followers. Companies can develop a backlog of various content and media to be shared on social media. Ideally, the backlog would be prepared with enough content to last for a couple of months. In doing this, followers will always have new content to review and will be more likely to engage with the brand.
Facebook and Twitter are the top social media platforms that influence users purchasing decisions. Influencing purchasing decisions ranges from learning about additional product information, receiving purchase reminders, making product discoveries and product recommendations. It also includes purchase location identifications or even receiving a product sale or purchase alert.
Acknowledging the different strengths of social media (listed above) is an essential part of developing a content plan to market products via social media. The content plan will need to detail the goal of using each social media platform, outlining the desired results and the material that is best suited to the targeted audience. Other things to take into consideration is the tone that is used with branded content, the frequency in which content is posted and during what times of the day it is posted. Each of these key points fits together into influencing followers whether that means clicking through to the company’s main website or achieving conversation through transactions. By identifying these points, businesses will focus on and refine each element to develop a professionally curated social media presence.
Take a look at the infographic below to find out 115 facts about social media. These facts highlight the integral role that social media plays in people’s personal and professional lives and can develop a robust content marketing strategy.
About Author: Colin Cieloha is an American author and content marketer at Skilled.co. He writes about everything that will draw his attention with a general focus on the trends in the tech world. When he is not writing he is spending his time traveling the globe and snowboarding. You can follow him on his Twitter at @ColinCieloha or on Linkedin.