The popular advent of freely accessible social media applications & utilities on the World Wide Web in the last decade of the 20th century (a process publically mediated through the services of such ISP provisions as Buckeye Cable in the U.S) greatly revolutionized the ways in which people began to interact with one another.
Even with the gradual entrenchment of the parallel (to ‘mundane existence’) presence of the virtual web after the 70s, most individuals still preferred to get by on all their connecting activities through the medium of the telephone – and only briefly resorted to online email & chat programs to carry out their (largely official) correspondences.
In anticipating any new trends that may dominate the social media sphere both in this year (and the next), it is important to bear in mind the rapid demographic changes taking place in our globalized society – that has now (after a rapid evolutionary process following the postwar period) become inter-linked and inter-dependent in seemingly unprecedented ways.
This change can be most noticeably seen in the immediate integration and assimilation of Gen Z-ers into the job market – as they begin to come off age, and begin to be seen for their economic worth to the labor force. One of the new-age trends, then, that we will discuss later on in this post will relate to the (highly probable) increased propensity of sales-targeting exhibited by companies – as it pertains to this newly-made-relevant population grouping.
When perusing this blog, please keep in mind that the points listed here only represent the results of our best guesses – informed by our intimate understanding of current social media behavioral patterns, and their consequent extrapolations. With the fast pace of technological innovation that generally characterizes the virtual social media landscape, it is quite possible for some new Internet utility to completely skew the pathways on which the online social pathways are currently progressing – and make way for a convoluted & unpredictable trajectory.
1. The Mainstreaming of Influencer & Ephemeral Marketing
Influencer marketing constitutes the use of a number of social media influencers (online opinion makers like bloggers & thought leaders with significant fan followings) by commercial entities to sell their products and services. In contrast to traditional marketing strategies, which continue to rely primarily on companies’ internal advertisement efforts (that have always had the negative strain of a quality of detachment & capitalistic exploitation attached to them), this new-age form of marketing tries to make more personalized and psychologically rooted sales connections with consumers – who are expertly lured into making purchasing decisions by their favorite Internet personalities.
Ephemeral marketing is a variant of online marketing that focuses on producing content (be it of a written or graphical variety) that is short-lived. Old content, particularly when it happens to spew out from the same promotional venture/organization, has the deleterious influence of tiring customers. Also, when written content is left stagnating on an Internet platform for long, it can drastically impact the SEO rankings of its hosting page in search engines’ results pages.
Both Influencer & Ephemeral marketing (through popular social media utilities like Facebook, Instagram & Snapchat) came to occupy a pivotal position in the sales initiatives of some of the largest multinational corporations in 2017 – and their strategic dominance is likely to continue throughout the remainder of 2018, the whole of 2019, and beyond.
2. The Ascent of Video & Live-Feed Advertisements (‘Digital ‘Handouts’)
Almost all social media & SEO analysts largely agree with the assessment (based on empirical evidence) that short-video marketing productions and company-live feeds command a significantly higher share of the consumer audience than their textual advertisement or informational counterparts.
In these increasingly hectic times for working professionals (which are destined to grow only more cumbersome with the passage of days), no one seems to have the time or the energy to go through lengthy blog posts or textual materials to gain some understanding regarding a subject. Short video productions, seen by marketing agencies as a novel remedy to this situation, are currently being used by a number of commercial and educational projects to increase their overall brand awareness in the public mindset.
During 2018, their widespread proliferation over the social media sphere is only expected to increase – with some analysts even speculating the complete replacement of worded content with these targeted digital handouts by the year 2019.
On a variety of public Internet forums, there has also been some insider talk with respect to some alleged changes in Google’s (and other search engine giants’) algorithmic framework – which may now also accommodate some ‘ranking room’ for multimedia productions in addition to its existing prioritization for solely text-based optimization.
3. The Standardized Integration of Virtual & Augmented Reality Filters
The late 2017 launch of the iPhones 8 & X by Apple can be analyzed in terms of the informal entrenchment of Augmented Reality technology (brought to the fore by the said devices) in the sprawling domain of social media. When compared with the traditional modes (through text or 2-D multimedia postings) of opening on common social media platforms, the integration of augmented reality filters in popular online connecting avenues like Facebook and Instagram are soon to become standard features of the said utilities – as per most reports.
Augmented reality projection apps exhibit the innate ability to be able to capture the facial expressions & idiosyncrasies of individual web users (through device camera sensors) – lending a highly more personalized touch to emoticons and other interactive virtual oddities.
Virtual Reality (VR) technology, on the other hand, and particularly when coupled with image/video 3-D light projection technologies, has the potential of enabling direct sensory interaction between users placed spatially apart through their social media accounts. Some hardware companies, like Motorola, are thought to have been involved in assimilating projection utilities along with the standard camera infrastructures in their manufactured cellular devices – and we expect this trend to coalesce with the online social media industry by 2019.
Talk about the future is being here!
4. Gen Z – the Social Media Target Audience of Choice
Generation Z, the population grouping that is categorized by demographers as having been born after the turn of the last millennium into our current one (by most understandings after the year 2000) will undoubtedly become the social media target audience of choice for both commercial & non-profit (governmental) ventures in 2019.
The reasoning behind this claim is simple (and dare we say, obvious).
The first Gen Z-ers (to be classified as such) will turn about 20 in our chosen year and will be ripe for popular entry into the job market – as has been alluded to, previously. The labor force in any economy, which has spendable monetary resources at its disposal, is normally the target of most commercial advertisement & promotional campaigns. Due to the relatively waning influence (by numbers) of the Millennial Generation in the workplace – and even less statistical significance of their predecessor Gen X-ers – it is highly likely that private companies will invest the bulk of their advertising dollars in targeting Gen Z-ers.
And would be a better platform for reaching out to the said population grouping than social media – which collectively (and currently) hosts the largest number of Gen Y-ers & Z-ers in respect of any another living age-category of people currently existing in the world.
And there you have it – our listing of the Top 4 Trends likely to dominate the Social Media Universe by the year 2019.
In order to enjoy the full range of interactive & entertaining opportunities on offer through social media – and which will become commonplace in the next 2 years – we seriously recommend that you switch to a reputable and high-speed Internet service TODAY (like the one made available through the Optimum Cable Company).
A good social media experience, after all, hinges crucially on the provision of a good Internet subscription.