Beautiful blogs are everywhere. These days, you’ll find blogs in the form of home and garden, tech, lifestyle, food, fashion — anything you can imagine.
If you’re a blogger yourself, setting out on your own journey of sharing articles across the web, chances are you’re trying to make your content be the best and most engaging that it can be.
From sharing your stories to creating compelling titles to staying true to your own unique style — here are 8 tips we’ve found useful when making your blog posts more attractive to your viewers.
- Say farewell to unnecessary clutter
Too often we venture to blogs that are cluttered with unnecessary banners, ads, links and more. Though it may at first seem like a good idea to grasp every piece of promotion you can, these things to distract. Keeping a clean and clear style for your blog posts not only looks better — but it helps your visitors to read with ease and truly absorb (and appreciate) your content. Another crucial tip? Avoid the pop-up ads and let your viewers enjoy the experience.
- Develop a style
You know yourself better than anyone else — so you should also know the style of your blog and posts. Whether you’re representing your brand or a personal portfolio, decide beforehand what colors and fonts best convey the feel of your site. Think of the layout of your blog, the way the columns are formatted, and how to integrate imagery. Consider the style of writing you’ll be sharing. Is it edgy, romantic, research-based, or witty? Often, putting together a mood board of your style before you begin can work wonders.
- Pay attention to formatting
When it comes to formatting blog posts, make it easy on your viewer’s eyes. Use bullet points, paragraphs, and subheadings. These formatting options work to break up the text nicely and give your reader precise tidbits to take away from the post. In addition, you can also use quote formats to mark important points worth sharing. Also, use white space to give visual breaks and encourage your readers to keep reading.
- Cite your sources
It’s easy to get carried away in the act of writing (especially when it comes to creative blog writing). Remember to cite your sources. Not only does this give credibility to your blog posts, but it also gives your readers various points of reference that they may be interested in researching further. Particularly in the case of conveying statistics and numbers (whether in the written form or through the use of graphs and charts) — citing sources is vital. For excellent tips on citing sources, give this article from MIT Libraries a read.
- Use proper illustrations
Many people in the world consider themselves visuals learners. This means they prefer utilizing elements like maps, graphs, diagrams, and charts to help them understand various concepts. When it comes to utilizing proper illustrations for your blog posts, keep this idea in mind. You can also integrate things like gifs, photos, and notes. If you use stock photos, add some personalization to them. Depending on where you’ve found your stock photo, you can edit the image to give it your own unique style. Today, there are a variety of photo editors on the market that are easy-to-use, yet yield professional-looking end results, like Luminar, GIMP or online editors. From portraits to landscape shots, to product photos, a quick edit of a great photo can add an immense amount of value (and creativity) to your post.
- Think of catchy titles
Titles give the first impression. Typically, the title is the first thing your viewer will read and absorb. You want it to be strong, profound and memorable. Consider, for example, a title that reads, “10 Ways to Rethink Drinking Water,” versus, “Water: A Human Right or a Commodity to Be Sold?” Most likely, it’s the second title that pulls you in. But why? Because it’s thought-provoking. Whether you’re going for a funny title, a serious title, or anything in between — just remember: make it powerful.
- Improve navigation
Effective and attractive blog posts are entirely about the user experience. After all, you want your user to be excited to return to your site after their first visit. To improve navigation, include links to your other blog posts within your current blog post. Consider adding a “related posts” section. If your current post is on “The Power of Facebook in the Workplace”, for example, link it to other articles you’ve written about Twitter, Instagram and more. Add tags to appropriate categories so that your viewers can navigate towards themes of posts that interest them.
- Tell a story
When viewers venture to blogs (regardless of the theme for the site) they’re often looking for one thing: a story. Perhaps they want to know how to sand and paint a dresser they found at a thrift store, or make the best batch of perfectly chewy chocolate chip cookies. You know the story you’re looking to share and the reason you’re sharing it, so be bold. Share it.
- Enjoy what you’re doing
Chances are, if you’ve started a blog and are writing consistent blog posts, you’re passionate about your subject. Blogging can seem overwhelming or tedious at first, so remember to enjoy what you’re doing. Have fun with your content. If you have fun writing it — your viewers will have fun reading it.
Whether you’re just getting started in the blogging world, or you’re well on your way and looking for simple ways to jazz up your content, our hope is that these 8 tips have given you tidbits of new inspiration. From improving navigation to creating catchy titles, to bidding goodbye to unwanted clutter –– each of these tips will help you to create an attractive and engaging blog post.
Good luck! We look forward to seeing what you create.