Business to Consumer Content Marketing

How to Connect to the Business to Consumer Content Marketing Audience

Trying to appeal to different audiences does have its challenges. Content written for a consumer audience would sound, look and present differently. For instance, the kind of content that would appeal to a business audience such as graphs, statistics or white papers probably would not fit very well with a consumer audience who would much prefer content related to purchasing ... Read More »

Business to Consumer Content Marketing: 5 Ways to Make it Work

If your business is one that needs to appeal to the average online consumer, then you know how important it is to have a business to consumer content marketing campaign that focuses directly on their needs. But is that really all that’s needed? Besides an immediate need for a product, consumers also consider product availability, stellar customer service and a generous return policy as ... Read More »