Business intelligence tools
Are you a digital marketer? Whether you specialize in social media marketing or content creation, you probably have a whole lot of raw data showing how customers interact with your business. But how do you go about utilizing that data to improve and grow your business?
Sifting through it all manually can lead to data discrepancies and loss of time and money. Thankfully, we’re living in the 21st century, and business intelligence tools exist. These can be extremely useful to organize, present, and evaluate Big Data for you, helping you to create more effective marketing strategies.
Check out the top 5 business intelligence tools of 2017 below:
BIME is an excellent business intelligence tool used to integrate and visualize data from various sources. In fact, it is advertised as a tool that enables anyone to become a data analyst; it easily creates data sets, custom metrics, reports, and dashboards. Plus, there are 16 different interactive visualizations to choose from, each with 100 customization points.
BIME is cloud-based, so you can access your data on any device, and there’s no need for software installation or SQL.
BIME is one of the most popular business intelligence tools at the moment and has won numerous awards for its technology innovations and business model. It is used by global companies such as Greenpeace, Randstad and McAfee, as well as many small businesses and freelancers.
Prices vary from $490/month to $800/month depending which services and features you choose as well payment frequency.
This cloud-based technology is customer experience optimization software. It has helped over 6,000 different businesses – big and small – to, well, optimize their platforms in response to the ever-changing needs, interests and patterns of customers, thus generating higher conversions and ROI.
Using efficient analytics, it tracks user experiences and helps reduce bounce rates, increase on-site time, and create a site your customers are likely to come back to.
This software is available in three different versions: Standard, Professional, and Premium. Prices are available from the sales team.
3- Market Smart360
Market Smart360 is a sophisticated software that brings all your marketing together into one place. It compares your company websites, Facebook pages, and Twitter and comes up with a score based on comparisons with other businesses. Using this score, the software can help you come up with marketing strategies to improve and grow your business.
Market Smart360 integrates all of your data and displays it on the “Market Smart Dashboard,” making it organized and easy to use.
Other features it includes are:
- A tracking console to measure effectiveness of campaigns
- An email marketing tool
- A landing page editor with A/B testing
- A local listings system
- A website mobilization function which makes your website mobile-friendly
This software offers a free version that gives you a marketing score calculation. To use more features, there are 5 different versions, starting from $12.95/month going up to $139.95/month.
This web-based app is an easy-to-use platform that helps sales and marketing organizations achieve better business outcomes by focusing on successful engagement with the customer.
Clearslide measures and analyzes the effectiveness of content, improves leader effectiveness through forecast accuracy, and helps the sales teams perform better by suggesting next-step actions.
This business intelligence tool provides a personalized and interactive control center (“My Clearside”), which combines activities, content, and analytics so that it’s all at your fingertips.
There are 4 different versions of this software. Prices start at $35/month and go up to $125/month.
5- Hubspot Marketing
Hubspot Marketing is all-in-one inbound marketing software suitable for any kind of digital marketing businesses and freelancers alike.
Hubspot promises to generate more traffic on your site, convert more leads, and close more deals. Their advanced software provides you with easy-to-use features to do this, such as simple to use built-in templates, SEO suggestions, and email marketing tools. They also provide a helpful support team should you need them.
This business intelligence tool is even more effective used in conjunction with Hubspot’s two other pieces of marketing software (Hubspot Sales and Hubspot CRM.).
The Basic price plan starts at $200/month and the most advanced plan (Enterprise) costs $2,400/month.
Business intelligence tools can help you to better understand your audience and, in doing so, improve marketing strategies in order to get more sales.
All of the above products are great choices for digital marketers, but some may suit your business more than others. Most of these software programs offer a 30-day free trial, meaning you can test them all out before committing. So, go ahead and try for yourself!
About Author: Christina Comben is Content Manager at translation and business translation services provider, Day Translations. Multilingual and qualified to MBA level, Christina is passionate about writing, traveling and continued education.