Skills Required of Bloggers Make a Difference
In any type of blogger marketing campaign, it is imperative to immediately outline what experience and skills are required of bloggers as you work towards managing your business. I spoke to a blogger last night who told me about some of the issues they face when getting pitched by businesses.
The businesses find interested bloggers, pitch them, send them their product(s), but never tell them what they actually want them to do!
skills required of bloggers
As a business reaching out to bloggers, are you making it clear what you want?
Do you want them to review the product?
Do you want them to tweet about it?
Is there an interesting story in which the product could be included?
Do you want them to compile a list that includes a review of the product?
Do you want the blogger to come to an event?
Do you want the blogger to encourage readers to buy the product?
Will the blogger be able to get affiliate commissions from product sales?
What skills required from bloggers would make a difference?
So often, businesses just pitch bloggers in the hopes that they’ll do something…anything to help the business.
Give them a clear goal. Give them a direction. Explain what you hope to accomplish and how they can help you accomplish it.
Remember, the value to the blogger is more important than the value they can bring to you.