There are a number of ways a company can and should engage with a blogger in order to pitch to them. Bloggers all have different reasons for pursuing their passions, so it would be difficult and non-beneficial to try and target all bloggers the same way.
One very effective way to engage a blogger is through commenting. The blogger thrives off of the comments that are left on their blog posts because it tells them people are reading and enjoying the things that he’s sharing.
It also lets the blogger know what kinds of topics and discussions interest the readers. Commenting and interacting are largely a marketing tool in itself because it creates an interaction that leads to (possible) inquiries from the reader. This style of interaction can grow and go in several directions.
- It can lead to more targeted blog posts.
- It can prompt readers to share the articles within their sphere of influence.
- It can motivate readers to buy the product(s) that the blogger touts.
- It can bring further attention to and shed light on different causes, issues and challenges that affect the business community.