It’s another end-of-the-week, and I want to share with you the gems that I’ve run across on the web where people are talking and writing about Blogger Outreach.
Some of these article pieces are targeted specifically to clients who want to grow their businesses using bloggers and some of them focus on showing bloggers how they can build a solid presence and get noticed by companies. They’re all good articles, so I hope you enjoy them. Here goes:
Do you know how to cut through the noise in order to connect directly with niche bloggers? How do you begin to understand the principle of editorial control and which bloggers need it? Steve Richards at Econsultancy.com shares five basic lessons on the concept of blogger outreach. If used correctly, businesses can attract useful, targeted bloggers pretty easily.
I’m a big, big fan of relationship marketing, and this post by Kristin Matthews really caught my eye. In her article, she talked extensively about different ways that a business can attract a blogger and maximize this resource, but if a business really wants to be effective in the marketplace, securing a blogger for the long haul is more advantageous. Here’s a quote from her article:
The biggest benefit from a structured and fostered relationship with bloggers
is that you’ll be able to achieve ongoing brand mentions.
I really think that if businesses took the time to foster these one-on-one relationships, they’d see more of a difference in their campaign strategies.
I’m happy to have shared these valuable, rich articles on Blogger Outreach that I’ve found across the web this week. I hope you enjoy reading them all and get a lot of valuable information.
If you know of any articles or blog posts that you’d like to see me include in the roundup, just send me an email at bridget [at] blogdeash [dot] [com].